Investment

Featured Investment Content

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

818 Tequila Parent Company Announces New Investment, CEO

818 Tequila Parent Company Announces New Investment, CEO

Kendall Jenner’s 818 Tequila has landed additional investment and named a new CEO. The tequila brand’s parent company, Calabasas Beverage Company (CBC), received a strategic investment from the Pérez family, owners of Grupo Solave.

Ballast Point Takes On New Investors, Plans Expansion

Ballast Point Takes On New Investors, Plans Expansion

San Diego-based Ballast Point has new, local investors in its ownership group, San Diego Beer News reported. Hospitality force RMD Group and boutique investment firm Cypress Ascendant have taken shares in the brewery, and the investors who facilitated the bombshell acquisition of Ballast Point from Constellation Brands in 2019 have exited.

Benchmark Invests in Blake’s Beverage Co.; National Sales and Distribution Partnership Rolling Out

Benchmark Invests in Blake’s Beverage Co.; National Sales and Distribution Partnership Rolling Out

Michigan-based beverage-alcohol platform Benchmark Beverages has taken a minority investment in Blake’s Beverage Co. and the two companies have launched a commercial partnership. Benchmark (Dark Horse, Roak, Brew Detroit, Great America) and Blake’s Beverage Co. (Blake’s Hard Cider, Austin Eastciders, Avid Cider) aim to “accelerate growth and shake up the beyond-beer category with fresh innovation and national scale,” according to a press release.

Anheuser-Busch to Cease Production at Portsmouth Facility; Invests $1M in Wicked Weed’s Asheville Operations

Anheuser-Busch to Cease Production at Portsmouth Facility; Invests $1M in Wicked Weed’s Asheville Operations

Anheuser-Busch InBev (A-B) continues to reshuffle its craft brewing operations. The world’s largest beer manufacturer announced a $1 million investment in Wicked Weed’s Asheville, North Carolina-based operations that coincides with the winding down of operations at its 104,000 sq. ft. production facility in Portsmouth, New Hampshire, “over the next few months.”

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.