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‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Benchmark Invests in Blake’s Beverage Co.; National Sales and Distribution Partnership Rolling Out

Benchmark Invests in Blake’s Beverage Co.; National Sales and Distribution Partnership Rolling Out

Michigan-based beverage-alcohol platform Benchmark Beverages has taken a minority investment in Blake’s Beverage Co. and the two companies have launched a commercial partnership. Benchmark (Dark Horse, Roak, Brew Detroit, Great America) and Blake’s Beverage Co. (Blake’s Hard Cider, Austin Eastciders, Avid Cider) aim to “accelerate growth and shake up the beyond-beer category with fresh innovation and national scale,” according to a press release.

Anheuser-Busch to Cease Production at Portsmouth Facility; Invests $1M in Wicked Weed’s Asheville Operations

Anheuser-Busch to Cease Production at Portsmouth Facility; Invests $1M in Wicked Weed’s Asheville Operations

Anheuser-Busch InBev (A-B) continues to reshuffle its craft brewing operations. The world’s largest beer manufacturer announced a $1 million investment in Wicked Weed’s Asheville, North Carolina-based operations that coincides with the winding down of operations at its 104,000 sq. ft. production facility in Portsmouth, New Hampshire, “over the next few months.”

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.

Hard Kombucha’s (Slow, But Possible) Path to Success

Hard Kombucha’s (Slow, But Possible) Path to Success

Five years ago, hard kombucha was expected to become the next big “fourth category” product, building off the initial momentum of hard seltzer, but promising bolder flavors and potential gut health benefits.

Athletic Purchases Former Ballast Point Facility, Doubles Non-Alc Brewing Capacity

Athletic Purchases Former Ballast Point Facility, Doubles Non-Alc Brewing Capacity

The mystery surrounding who would take over the now former Ballast Point production facility in San Diego is officially over. When Ballast Point owners Kings and Convicts announced in April that they had ceased production at the Miramar facility, whispers pointed to dedicated non-alcoholic (NA) beer maker Athletic Brewing Company taking over the space. The speculation proved true.