Investment

Featured Investment Content

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Beer Girl’s Shark Tank Pitch Ends With Investment From Uncle Nearest’s Fawn Weaver

Beer Girl’s Shark Tank Pitch Ends With Investment From Uncle Nearest’s Fawn Weaver

Another low ABV beer with an explicit target audience made an appearance on ABC’s Shark Tank and came out with an investment. Potentially. Beer Girl founder Caroline Renezeder Foulk pitched the three-year-old lager brand to a panel of investment “sharks,” and caught the attention of Uncle Nearest founder Fawn Weaver.

Hurray’s Girl Beer Raises $5 Million, Eyes Midwest and Southeast Expansion

Hurray’s Girl Beer Raises $5 Million, Eyes Midwest and Southeast Expansion

Hurray’s Girl Beer will soon have many more Connors to reject. Fans of the tongue-in-cheek, flavored-beer brand know that Connors are inexplicably persona non grata, and – thanks to a $5 million fundraise – Girl Beer is set to expand that messaging and its beer into the Midwest and Southeast, according to a press release.

Report: BrewDog Explores Sale as Board Taps Restructuring Firm

Report: BrewDog Explores Sale as Board Taps Restructuring Firm

Scottish craft brewery BrewDog is exploring a sale, Sky News reported over the weekend. The craft brewery’s board has reportedly hired restructuring firm AlixPartners to gauge interest from prospective buyers “with a quickfire deadline for indicative offers.”

State of Craft M&A: ‘Cashless’ Deals, ‘Bespoke’ Arrangements

State of Craft M&A: ‘Cashless’ Deals, ‘Bespoke’ Arrangements

Craft brewery owners dreaming of selling their businesses in multi-million dollar deals are doing just that – dreaming, industry leaders said last week during a panel discussion about exiting the business at the Mass Brewers Guild annual conference.