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‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’

Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’

Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic beer maker and stakes in the business.

Investors Double Down On Uncle Arnie’s Two-Track THC Approach

Investors Double Down On Uncle Arnie’s Two-Track THC Approach

Cannabis beverage maker Uncle Arnie’s has raised a fresh $2 million on top of a round led by previous investors Mindset Capital and the investment office of Harry Rubin, the founding partner of Boston Beer Company.

‘Seller’s Market’ Develops for Scaled RTD Brands

‘Seller’s Market’ Develops for Scaled RTD Brands

The time is right for founders of scaled ready-to-drink (RTD) brands to consider exits with the emergence of a “classic seller’s market,” Arlington Capital Advisors managing director Townsend Ziebold declared earlier this month at the Beer Marketer’s Insights business conference.

Beer Girl’s Shark Tank Pitch Ends With Investment From Uncle Nearest’s Fawn Weaver

Beer Girl’s Shark Tank Pitch Ends With Investment From Uncle Nearest’s Fawn Weaver

Another low ABV beer with an explicit target audience made an appearance on ABC’s Shark Tank and came out with an investment. Potentially. Beer Girl founder Caroline Renezeder Foulk pitched the three-year-old lager brand to a panel of investment “sharks,” and caught the attention of Uncle Nearest founder Fawn Weaver.

Hurray’s Girl Beer Raises $5 Million, Eyes Midwest and Southeast Expansion

Hurray’s Girl Beer Raises $5 Million, Eyes Midwest and Southeast Expansion

Hurray’s Girl Beer will soon have many more Connors to reject. Fans of the tongue-in-cheek, flavored-beer brand know that Connors are inexplicably persona non grata, and – thanks to a $5 million fundraise – Girl Beer is set to expand that messaging and its beer into the Midwest and Southeast, according to a press release.

Report: BrewDog Explores Sale as Board Taps Restructuring Firm

Report: BrewDog Explores Sale as Board Taps Restructuring Firm

Scottish craft brewery BrewDog is exploring a sale, Sky News reported over the weekend. The craft brewery’s board has reportedly hired restructuring firm AlixPartners to gauge interest from prospective buyers “with a quickfire deadline for indicative offers.”