Wise Man Brewing Announces Distribution Agreement with Caffey Distributing and United Carolina Beverages

Winston-Salem, North Carolina (May 4, 2026) – Wise Man Brewing, a North Carolina craft brewery renowned for quality and variety, today announced new distribution agreements with Caffey Distributing Company and United Carolina Beverages. Beginning June 2026, Caffey Distributing and United Carolina Beverages will distribute Wise Man’s products in 21 counties, ranging from the brewery’s home Triad market to the fast-growing Charlotte region.

Caffey Distributing and United Carolina Beverages are guided by a shared commitment to be the employer, distributor, and partner of choice. With more than 80 years of combined service to the Triad, Charlotte, and broader North Carolina markets, Caffey Distributing and United Carolina Beverages rank among the top 1% of beer wholesalers in the United States by total volume and scale. With these new agreements, Wise Man will have access to Caffey Distributing and United Carolina Beverages’ extensive network in these markets, along with their deep experience in beverage distribution.

“These deals help complete our strategic transformation from self-distribution to utilizing outstanding distributors to promote and grow our brand in both our home market and the fast-growing Charlotte region,” said Sam Victory, Wise Man’s Co-Founder & Brewmaster. “During the negotiation process, Caffey Distributing and United Carolina Beverages showed us their genuine understanding of and enthusiasm for our brand. We look forward to our June 1 launch with both and growing our distribution of Wise Man products.”

Wise Man was founded in 2014, when Victory, a Ph.D. chemist by day and award-winning homebrewer by night, teamed with two friends (a CFO and a lawyer) to turn a vacant warehouse in Winston-Salem into an award-winning brewery and taproom. Ever since Wise Man opened its doors in January 2017, it has generated positive buzz for its friendly taproom and outdoor space, community involvement, high-quality products, and the diversity of its beers (over 380 unique beers and counting). Wise Man has since expanded into ciders, seltzers, wines, meads, coffee, and non-alcoholic beverages.

“We’re thrilled to be partnering with Wise Man, which we consider one of the premier craft brewing brands in North Carolina,” said Mark Bowman, President of Caffey Distributing and United Carolina Beverages. “In working on this deal, it became clear to us that our teams share a passion for the industry and a genuine commitment to the people and communities we serve. Wise Man’s guiding principles of quality, variety, and community align perfectly with our own values, and we are excited to continue being the distributor and partner of choice.”

Wise Man will continue to serve other areas of North Carolina through its existing distribution relationships in the Raleigh, Fayetteville, and Asheville/Mountains markets, along with continued self-distribution in Durham and Chapel Hill.

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ABOUT WISE MAN BREWING® LLC:

We are a 4,000-BBL/year craft brewery and taproom located in the century-old Angelo Brothers Building in Winston-Salem’s Industrial Hill neighborhood. With frequent music and community events and food trucks daily, our welcoming taproom and outdoor space facilitates fun and fellowship. Since opening as the initial anchor business in Industrial Hill in 2017, we have continued to operate according to our guiding principles of “Quality, Variety, and Community.” We now have brewed over 380 unique beers, including sours aged in our barrel warehouse along with popular cores like Mountain Calling® West Coast IPA, Angelo’s Pils Italian Pilsner, Tropical Shirts Berliner Weisse, and Body Electric® New England Double IPA. We have won numerous awards for our products, including two gold medals for our Outraged Daughters® Irish Red Ale at the prestigious Great American Beer Festival. In addition to great beers, our ever-expanding lineup now includes ciders, meads, wines, seltzers, mixed drinks, coffee, and non-alcoholic beverages. We also made a significant investment in renewable energy by installing rooftop solar panels in 2018, generating over 50% of our power from the sun. Come see us in Winston-Salem or “Get Wise!” at fine establishments throughout North Carolina.