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Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

Additional Content

Heineken N.V. to Exit Russia, Will Not Profit From Ownership Transfer

Heineken N.V. to Exit Russia, Will Not Profit From Ownership Transfer

Citing shock and sadness due to Russia’s intensifying war on Ukraine, Heineken N.V said today that it will exit its business in Russia and no longer have a presence in the country. “Following the previously announced strategic review of our operations, we have concluded that Heineken’s ownership of the business in Russia is no longer… Read more »

Heineken USA to ‘Double Down’ in 2022;  ‘The Year of the Slim Can’; 1 Million Case Opportunity with Cans

Heineken USA to ‘Double Down’ in 2022; ‘The Year of the Slim Can’; 1 Million Case Opportunity with Cans

Doubling down in 2022 was the theme of yesterday’s Heineken USA (HUSA) national sales meeting. HUSA’s leadership team, including CEO Maggie Timoney, stressed the message as their big ask of their wholesaler partners next year. Timoney shared that the company has posted consistent share growth over eight months. “Heineken is back. Dos Equis is growing…. Read more »

Lagunitas to Enter Hard Tea Segment in 2022; Beer Portfolio Focused on IPAs and Non-Alc Beer

Lagunitas to Enter Hard Tea Segment in 2022; Beer Portfolio Focused on IPAs and Non-Alc Beer

Lagunitas’ major innovation play for 2022 is not a new IPA — or a beer at all — but a hard sparkling tea, leaders of the Heineken-owned craft brewery announced today. Disorderly TeaHouse will launch in January ahead of March off-premise resets, Lagunitas chief marketing officer Paige Guzman told Brewbound.