3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
Anheuser-Busch InBev (A-B) is exploring selling some of its German beer brands, valued at $1.2 billion, Bloomberg reported Monday, citing “people familiar with the matter.”
Boston Beer Company is opening a Truly Hard Seltzer taproom in Downtown Los Angeles early next year.
With the summer selling season officially in the rearview mirror, beer category off-premise dollar sales ended with a -7.6% decline compared to the same period in 2020, but increased +9.3% compared to summer 2019, according to market research firm NielsenIQ.
Boston Beer Company (BBC) has agreed to a five-year, $3.42 million deal with Peak Processing Solutions, a licensed developer, manufacturer, and distributor of recreational and medical cannabis products in Canada.
Can the hard seltzer segment outsmart the seasonal slump it typically goes through every fall? Two-thirds of the Brewbound team discuss in the newest episode of the Brewbound Podcast.
Despite recent slowdowns in hard seltzer sales trends, Boston Beer chief marketing officer Lesya Lysyj remains confident that the bubbly beverage and Truly Hard Seltzer are not going anywhere. “The category has become a mega category, and the growth is not done yet,” she told Brewbound.
An overwhelming majority of distributors say a shakeout is coming to the hard seltzer segment and retailer shelves in 2022, according to the most recent Beverage Bytes survey from Goldman Sachs’ equity research team.
Hard seltzer’s late summer slowdown has pushed several financial services firms to adjust their forecast for the sparkling segment’s performance. “We are incrementally more cautious on the beer and hard seltzer category based on feedback from our beer distributor contacts in our new proprietary ‘Beverage Bytes’ survey,” Goldman Sachs equity research analyst Bonnie Herzog wrote in a report published today.
Los Angeles-based Nectar hard seltzer almost failed before it launched.
Hard seltzer’s popularity hasn’t waned with college-aged consumers, who ranked White Claw and Truly among their favorite brands in a study conducted from July 2-8 by the Generation Lab, a polling and research firm that specializes in tracking youth views and behaviors.
Production has begun at City Brewing’s Irwindale, California-based facility, five months after the brewery’s acquisition from Pabst Brewing, the company announced today.
The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.
Massachusetts-based hard seltzer brand Willie’s Superbrew was midway through a call with the supermarket chain Harris Teeter when the buyer interjected…
This Fall, hard seltzer fans will see a new take on an instant favorite from Cigar City Brewing. An extension to their original citrus-forward mixed pack, Cigar City Seltzer Limeades will bring a slightly tart, refreshing option to shelves in four distinct flavors including Cherry, Mango, Peach and Coconut, which all complement a distinct limeade base.
