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Monster Executives Discuss CANarchy Acquisition and Forthcoming Hard Seltzer Brand

Monster Executives Discuss CANarchy Acquisition and Forthcoming Hard Seltzer Brand

Monster Beverage Corporation co-CEOs Rodney Sacks and Hilton Schlosberg discussed their company’s acquisition of the CANarchy Craft Brewery Collective and shed light on Monster’s aspirations in the beverage-alcohol space during a conference call for investors Thursday evening following news of the sale. “We’ve been evolving a strategy to enter the alcoholic beverage market and this is, we believe, our best strategy of achieving this objective,” Schlosberg said.

Bump Williams Consulting: Hard Seltzers Dominate Best-Selling New Brands and Growth-Driving Brands in 2021

Bump Williams Consulting: Hard Seltzers Dominate Best-Selling New Brands and Growth-Driving Brands in 2021

Of the 25 best-selling new brands last year, 20 are hard seltzers, according to NielsenIQ data shared by BWC. The top five include Mark Anthony Brands’ White Claw variety pack No. 3, Boston Beer Company’sTruly Punch variety pack, Truly Iced Tea variety pack, Molson Coors Topo Chico Hard Seltzer and Mark Anthony’s Mike’s Hard Lemonade Seltzer variety pack.

Sonic Hard Seltzer Launches in Six New Markets

Sonic Hard Seltzer Launches in Six New Markets

Sonic Hard Seltzer has rolled out of its home state of Oklahoma into six new markets and is sporting a new package format. The bubbly beverage, made through a partnership between fast food giant Sonic Drive-In and Oklahoma City-headquartered COOP Ale Works, is now available in Texas, Arkansas, Kansas, Missouri, Nebraska and Arizona in two variety 12-packs of slim/sleek cans — a departure from the traditional 12 oz. cans the product debuted in.