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The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
More than half (55.45%) of Brewers Association (BA) defined regional craft breweries beyond the top 50 recorded production volume declines in 2025, but there are still signs of improvement compared to 2024, according to annual data shared last week by the trade group.
Facing tough comps with the 2019 July 4 holiday week, the hard seltzer segment still managed to post its strongest week in sales ever in off-premise retailers during the July 4 holiday week, according to market research firm Nielsen.
For the one-week period ending June 27, beer category dollar sales increased 16.1%, to $1.007 billion, according to data shared by market research firm Nielsen. Excluding FMBs, hard seltzers and cider, core beer dollar sales increased just 8.1% .
Beer category dollar sales in off-premise retailers have now topped $1 billion in four of the last five weeks, according to market research firm Nielsen. For the one-week period ending June 20, off-premise scans increased 21.2%, to $1.02 billion, the firm reported. Category sales also reached $1 billion for the weeks ending June 13, as well as the weeks ending May 23 and May 30, which bookended the Memorial Day holiday. Sales fell just short of the $1 billion mark for the week ending June 6, totaling $998.4 million.
As it planned for eventual reopenings of its 11 own-premise locations, craft beverage rollup Artisanal Brewing Ventures surveyed consumers in April and found they wanted more than just the basics to combat the spread of COVID-19 inside taprooms. So, ABV is going a step farther and adding needlepoint bipolar ionization (NPBI) technology to the heating, ventilation and air conditioning systems at its nine indoor locations by the end of June.
Off-premise beer category dollar sales have topped $1 billion in three of the last four weeks, according to market research firm Nielsen. Sales of beer, cider and FMBs increased 20.3%, to $1.006 billion, for the one-week period ending June 13, Nielsen reported.
With restaurants and other on-premise retailers allowed to reopen in varying capacities in all 50 states, consumers are tentatively wading back into dining out, according to a survey conducted by Nielsen CGA, the market research firm’s on-premise arm. Nielsen CGA surveyed consumers from June 5-7 in four states — California, New York, Texas and Florida — where restaurants reopened to varying degrees.
After back-to-back billion dollar sales weeks in off-premise retailers, beer category sales fell just short of a three-peat during the first week of June. For the week ending June 6, off-premise beer category dollar sales increased 22.1%, to $998.4 million, according to market research firm Nielsen. Beer category dollar sales in the two-week period covering… Read more »
Off-premise beer category sales topped $1 billion for the second consecutive week, which included the Memorial Day holiday, according to the latest one-week data slice shared by market research firm Nielsen.
The seasonal beer segment hasn’t received the same double-digit bump that skyrocketing off-premise sales have delivered for the overall craft beer segment, according to market research firm Nielsen.
Off-premise beer category dollar sales topped $1 billion heading into the Memorial Day holiday, according to the latest one-week data shared by market research firm Nielsen.
More than half of the top 50 Brewers Association-defined craft brewing companies posted volume growth in 2019, according to data published in the May/June edition of the not-for-profit trade group’s New Brewer magazine.
Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.
Just 11% of bar and restaurant operators have been able to generate sustainable profits by offering takeout and delivery, according to a survey conducted by Nielsen CGA, the market research firm’s on-premise channel data arm.
The Cinco de Mayo holiday helped boost the beer category to its biggest sales week in 2020 so far for the week ending May 9, as dollar sales in off-premise retailers topped $983.6 million, according to market research firm Nielsen. In fact, the latest one-week period is the highest sales week since last year’s July 4 holiday week, the firm reported.
