Hard seltzer accounted for 28% of beer category sales on Drizly over the July 4 weekend, up 2% from 2020, according to the on-demand, e-commerce alcohol delivery platform.
Mark Anthony Brands’ White Claw was the top-selling beer category offering on the Drizly platform over the weekend, followed by Corona and Bud Light. Boston Beer Company’s Truly Hard Seltzer brand family overtook the Coors family of brands as the fourth best-selling beer category portfolio on Drizly over the holiday.
White Claw, Truly, and Bud Light (in order) led the top 10 list of hard seltzers for the weekend. Recently released brands such as Molson Coors’ Topo Chico (No. 4) and Anheuser-Busch InBev’s CACTI (No. 8) cracked the 2021 list. Constellation Brands’ Corona Hard Seltzer (No. 5), Molson Coors’ Vizzy Hard Seltzer (No. 6), A-B’s Michelob Ultra Organic Seltzer (No. 7), Diageo’s Smirnoff Spiked Sparkling Seltzer (No. 9) and A-B’s Bon V!V (No. 10) rounded out the top 10.
Ready-to-drink (RTD) spirits-based offerings made up 7% of the liquor category market share on Drizly over the holiday weekend, up 5% compared to last month as well as July 4, 2020. High Noon remained the top-selling RTD brand on Drizly, followed by Anheuser-Busch InBev-owned Cutwater Spirits, which rose from the No. 4 spot in 2020. On the Rocks grew from the No. 11 RTD brand in 2020 to the No. 4 brand this year.
Light lagers also increased share gains of the beer category over the long weekend, claiming 21% share, up 3% from the July 4, 2020, weekend. Michelob Ultra (No. 7) and Modelo Especial (No. 8) both posted year-over-year share gains, up from the eighth and eleventh positions, respectively.
Across categories, sales on Sunday were up 27% from the average of the previous four Sundays, led by hard seltzer, RTDs, tequila, and champagne.