Data

Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.


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Featured Data Content

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.

Additional Content

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.

Bump Williams: Beer Category Dollar Sales Up 32% For Week Ending May 3

Bump Williams: Beer Category Dollar Sales Up 32% For Week Ending May 3

Off-premise dollar sales of beer continued to accelerate during the week ending May 3, as beer category sales increased 32.3%, to $952.3 million, during the one-week period, according to data from market research firm IRI shared by Bump Williams Consulting (BWC).

On-Premise Shutdowns Could Cost Beer Industry $8 Billion

On-Premise Shutdowns Could Cost Beer Industry $8 Billion

The near-nationwide shutdown of the on-premise channel will result in a loss of $8 billion for the beer industry if it continues into June, National Beer Wholesalers Association chief economist Lester Jones said during a State of the Industry webinar hosted by the NBWA and the Beer Institute (BI).

Data Firm Fintech Acquires Armadillo Insight

Data Firm Fintech Acquires Armadillo Insight

Fintech, a Tampa, Florida-based data, analytics and invoice processing platform for wholesalers, has acquired Armadillo Insight, a craft beer data and insights firm that specializes in chain retail placements.

Nielsen: Number of Independent and Longtail Craft Items Sold in Decline

Nielsen: Number of Independent and Longtail Craft Items Sold in Decline

More than 1,900 fewer beer category (beer/FMB/cider) products — a majority of which were made by independent and longtail craft producers — were sold in off-premise retailers during the first six weeks of the COVID-19 crisis compared to the same period in 2019, according to market research firm Nielsen.

BA’s Bart Watson: COVID-19 ‘A Shock to the System’ for Craft Breweries

BA’s Bart Watson: COVID-19 ‘A Shock to the System’ for Craft Breweries

By most metrics, small and independent craft brewing companies posted solid volume growth in 2019. However, the disruption caused by the COVID-19 pandemic, which has forced many craft brewers into “survival mode,” is overshadowing 2019’s growth.

Brewers Association: Craft Volume Growth Holds at 4% in 2019

Brewers Association: Craft Volume Growth Holds at 4% in 2019

Volume growth for the nation’s small and independent craft breweries held steady at nearly 4% in 2019, as the overall beer industry’s volume declined 2%, according to trade group the Brewers Association’s annual craft beer growth report.