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The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production – grains, hops, glass, sweeteners, packaging, and freight – highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.
After enhanced unemployment benefits ended last month, consumers reined in their grocery spending on most categories, except for beverage alcohol, according to a report from market research firm IRI.
In any other year, 10 consecutive weeks of billion dollar off-premise beer category sales would be eye-opening. Consider that in all of 2019, there was just one week — the week of the July 4 holiday — in which beer category off-premise dollar sales topped $1 billion. Now, it’s a footnote in weekly reports.
In a time when off-premise beer sales top $1 billion weekly, without the on-premise half of the trade, the beer industry still has “a hole to dig out of,” National Beer Wholesalers Association chief economist Lester Jones said during a webinar presented by invoice tech firm Fintech.
The effects of the COVID-19 pandemic on craft breweries are beginning to be revealed as the Brewers Association (BA) today reported that craft beer volumes have declined around 10% through the first half of 2020.
The streak of consecutive billion dollar weeks for the beer category now stands at nine — and hard seltzers are continuing to push triple-digit growth. For the one-week period ending July 18, off-premise dollar sales of beer, cider and FMBs increased 15.4%, to $1.042 billion, compared to the same one-week period in 2019, according to market research firm Nielsen.
The billion dollar weeks keep coming for the beer category in off-premise retailers. Beer category sales (beer, FMBs and cider) in off-premise channels increased 14.9%, to $1.007 billion, for the week ending July 11 compared to the same week one year ago, according to market research firm Nilesen. That makes eight consecutive weeks of beer category dollar sales in excess of $1 billion.
Facing tough comps with the 2019 July 4 holiday week, the hard seltzer segment still managed to post its strongest week in sales ever in off-premise retailers during the July 4 holiday week, according to market research firm Nielsen.
For the one-week period ending June 27, beer category dollar sales increased 16.1%, to $1.007 billion, according to data shared by market research firm Nielsen. Excluding FMBs, hard seltzers and cider, core beer dollar sales increased just 8.1% .
Beer category dollar sales in off-premise retailers have now topped $1 billion in four of the last five weeks, according to market research firm Nielsen. For the one-week period ending June 20, off-premise scans increased 21.2%, to $1.02 billion, the firm reported. Category sales also reached $1 billion for the weeks ending June 13, as well as the weeks ending May 23 and May 30, which bookended the Memorial Day holiday. Sales fell just short of the $1 billion mark for the week ending June 6, totaling $998.4 million.
As it planned for eventual reopenings of its 11 own-premise locations, craft beverage rollup Artisanal Brewing Ventures surveyed consumers in April and found they wanted more than just the basics to combat the spread of COVID-19 inside taprooms. So, ABV is going a step farther and adding needlepoint bipolar ionization (NPBI) technology to the heating, ventilation and air conditioning systems at its nine indoor locations by the end of June.
Off-premise beer category dollar sales have topped $1 billion in three of the last four weeks, according to market research firm Nielsen. Sales of beer, cider and FMBs increased 20.3%, to $1.006 billion, for the one-week period ending June 13, Nielsen reported.
With restaurants and other on-premise retailers allowed to reopen in varying capacities in all 50 states, consumers are tentatively wading back into dining out, according to a survey conducted by Nielsen CGA, the market research firm’s on-premise arm. Nielsen CGA surveyed consumers from June 5-7 in four states — California, New York, Texas and Florida — where restaurants reopened to varying degrees.
After back-to-back billion dollar sales weeks in off-premise retailers, beer category sales fell just short of a three-peat during the first week of June. For the week ending June 6, off-premise beer category dollar sales increased 22.1%, to $998.4 million, according to market research firm Nielsen. Beer category dollar sales in the two-week period covering… Read more »
Off-premise beer category sales topped $1 billion for the second consecutive week, which included the Memorial Day holiday, according to the latest one-week data slice shared by market research firm Nielsen.
