Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
More than half (55.45%) of Brewers Association (BA) defined regional craft breweries beyond the top 50 recorded production volume declines in 2025, but there are still signs of improvement compared to 2024, according to annual data shared last week by the trade group.
Bar and restaurant sales velocity in all key markets tracked by on-premise market research firm CGA declined week-over-week for the week ending October 30. “Average outlet [dollar] sales (velocity) trends have been slightly negative in recent weeks, following growth in September and the early part of October,” CGA wrote. “These recent trends continue to mirror 2019, suggesting that the country is experiencing normal seasonal trends.”
Single-serve packages — driven by 19.2 oz. cans — have begun to claw back the dollar share they lost during pandemic shutdowns, according to Bump Williams Consulting (BWC). “2021 started to show some signs of life where single-serves improved their share of category in key channels such as grocery and drug, reversing the share erosion that had become the norm, particularly in grocery,” Bump Williams wrote in a report citing NielsenIQ data.
About 45% of consumers plan to visit on-premise establishments for Halloween, according to a survey conducted by on-premise marketing research firm CGA from October 22-25.
Draft beer sales volume declined -6.6% nationwide during the weekend of October 21-24, compared to the weekend of October 7-10, according to BeerBoard, which tracks draft sales at on-premise retailers across the country. Of the 10 key markets BeerBoard highlights in its reports, South Carolina (-11.1%) saw the steepest decline in volume, followed by Texas (-10.5%), Florida (-8.3%), Illinois (-7.7%), Minnesota (-7.3%), Nevada (-6.7%), and Georgia (-4.2%).
Retail sales of Boston Beer Company’s Truly Hard Seltzer continued to increase in Q3, to an estimated +51% year-over-year, according to a recent “Beverage Bytes” retailer survey by Goldman Sachs analyst Bonnie Herzog.
Three quarters into 2021, craft beer dollar sales in off-premise retailers have declined -7.1% year-to-date through October 2 and that negative trend is mostly accelerating, according to a report from Bump Williams Consulting (BWC). Craft beer dollar sales declined -12.7% in Q2 and improved slightly to -12.5% in Q3, but there have been “no major improvements since cycling COVID,” BWC wrote
On-Premise Update: Seasonal Trends Mirror 2019, CGA Says; Volume, Rate of Sale Continue to Growth, Via BeerBoard
After two years of elevated focus on social and racial justice issues, ownership within the craft beer industry remains nearly monolithically white, according to a new demographic benchmarking report from the Brewers Association (BA). Brewery owners are 93.5% white, and 92.2% of breweries have entirely white ownership, according to the survey of 500 randomly selected breweries.
Anheuser-Busch InBev (A-B) is exploring selling some of its German beer brands, valued at $1.2 billion, Bloomberg reported Monday, citing “people familiar with the matter.”
Cannabis sales in the U.S. are predicted to surpass $24 billion this year, a growth of 38% compared to 2020, according to BDS Analytics (BDSA), a Colorado-based global cannabis market research firm.
Gen Z consumers care less about who you are, and more about what you do. And any form of inauthenticity or surface-level activism will be called out immediately, the second round of Brew Talks panelists agreed.
Anheuser-Busch InBev’s (A-B) Cacti Agave Spiked Seltzer is facing a proposed class action complaint that claims the brand misled consumers to believe Cacti contained agave spirits, rather than agave sweetener.
With the summer selling season officially in the rearview mirror, beer category off-premise dollar sales ended with a -7.6% decline compared to the same period in 2020, but increased +9.3% compared to summer 2019, according to market research firm NielsenIQ.
The return of the NFL and college football was a good sign for on-premise establishments, leading to what BeerBoard founder and CEO Mark Young described as the “Dak Prescott Impact in Dallas,” named for the Cowboys quarterback.
