Data

The adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices down, according to market research firm NIQ.

Beer is starting to lose share of bev-alc dollar sales in the on-premise, according to a recent report by CGA, the on-premise arm of market research firm NIQ. In the last 52 weeks (L52W, ending June 14), beer claimed 39.5% share of total bev-alc dollar sales in NIQ-tracked on-premise channels, marking a 0.3 percentage point decline year-over-year (YoY).

The percentage of Americans who say they drink alcoholic beverages has fallen to its lowest point – 54% – in the history of Gallup’s annual survey tracking drinking patterns of adults. The firm said the decline comes amid “a growing belief among Americans that moderate alcohol consumption is bad for one’s health, now the majority view for the first time.”

All signs point to the cost of a night out getting more expensive. July marks a continuation of bev-alc away from home outpacing overall inflation. The CPI for both food (+3.9% year-over-year [YoY]) and alcohol (+3.4% YoY) outpaced overall inflation for all items (+2.7% YoY) in July.

Any positive vibes recorded in recent weekly data reports may have been a mirage. After some “less pessimistic data” reports, off-premise beverage-alcohol sales have returned to the red, market insights firm Circana shared in its latest weekly report.

If c-store traffic is a barometer of economic anxiety for American consumers, this summer hasn’t been exactly carefree.

While defending shelf space remains important, suppliers need to make sure they’re also retaining lucrative display, floor, promotional and feature space, Bump Williams Consulting (BWC) president Dave Williams and VP of business development and portfolio strategy Brian “BK” Krueger shared in the latest edition of the Brewbound Podcast.

What do distributors want in 2025? A survey of 173 distributors from across the U.S. found that middle-tier leaders are seeking simplification and focus in programs, among other key traits. Those answers were among the takeaways from consulting firm Tamarron’s 27th annual Brewer Partnership Compass survey.

The Beer Institute’s (BI) monthly economic report bore a rare bit of good news for the industry: Domestic tax paid beer shipments increased in June.

The proverbial sun may be parting the bev-alc clouds in the back half of a lackluster summer, with nearly all categories posting positive or flat dollar sales in Circana-tracked off-premise channels in the market research firm’s latest weekly report.

“Flavored alcohol” across categories has become a lonely bright spot for the bev-alc industry, which is finding itself particularly pessimistic in 2025, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC).

The on-premise continued to see “some really positive performance” as both value velocity (+6%) and ticket count (+9%) increased year-over-year for the week ending July 26, 2025.

Beer ordering remained in contraction in July, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA). Total beer and all but one beer segment were in contraction in July, according to the survey, which asks wholesalers if they are ordering more or less product each month compared to the month before.

Bev-alc scans improved in the latest week (data ending July 20), with dollar sales increasing 3% week-over-week (WoW) in Circana-tracked off-premise channels, the market research firm shared in its latest report.