Data

Dive into the latest beer industry data including reporting from NIQ, Circana, and the Beer Institute. Explore beer market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage alcohol business.

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Featured Data Content

Overcoming the Beeriers to the Evolving Consumer, with NIQ & 3 Tier Beverages

Overcoming the Beeriers to the Evolving Consumer, with NIQ & 3 Tier Beverages

From Generation Z to the silver tsunami, keeping up with consumers and their rapidly changing drinking habits isn’t easy. We try to break the mystique with a presentation by NIQ beverage alcohol vertical director of thought leadership Kaleigh Theriault and 3 Tier Beverages analytics and client success consultant Stephanie Roatis.

23 Data Points That Defined 2023

23 Data Points That Defined 2023

The beer industry’s chief economists discussed beer’s data, challenges and opportunities. Bart Watson and Lester Jones, chief economists of the Brewers Association and the National Beer Wholesalers Association, respectively, shared the stage to provide an update on beer industry trends and the trajectory heading into 2024.

Additional Content

Circana: Craft Beer -0.9% YTD Across All Scans, Craft +4.5% in Convenience

Circana: Craft Beer -0.9% YTD Across All Scans, Craft +4.5% in Convenience

Year-to-date (YTD) craft beer sales in off-premise retailers have inched closer to flat with one month to go, according to market research firm Circana. Through December 3, craft beer sales in multi-outlet and convenience stores are down -0.9%, an improvement compared to the last four- (-1.6%), 12- (-3.9%) and 52-week (-1%) periods. Craft dollar sales… Read more »

Craft Navigating a ‘Perfect Storm’ of Waning Consumer Demand, Distributor Disinterest and Dried-Up Draft Sales

Craft Navigating a ‘Perfect Storm’ of Waning Consumer Demand, Distributor Disinterest and Dried-Up Draft Sales

Craft beer has entered “no to negative growth territory,” Brewers Association (BA) chief economist Bart Watson said during a year-end webinar last week. “We were in double-digit growth as recently as 2014, 2015, and then we moved into kind of a more developed, slow, single-digit growth rate,” Watson said. “COVID hit, and we had the worst year in craft history in 2020 with a partial bounce back in 2021.

Circana Weekly Scans: Bev-Alc Sees Thanksgiving Boost

Circana Weekly Scans: Bev-Alc Sees Thanksgiving Boost

Total bev-alc recorded a +12% boost in off-premise dollar sales week-over-week (WoW) thanks to the Thanksgiving holiday, according to Circana’s Scott Scanlon in the market research firm’s weekly update (data ending November 26).