Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
Beneath the surface of craft beer’s 2025 production decline (-5.1%, to nearly 21.86 million barrels) were power moves, usurpings and stumbles among the industry’s top 50 breweries, which the Brewers Association (BA) released today.
Craft brewers’ production volume fell a collective 5.1% in 2025, according to the Brewers Association’s (BA) annual Industry Production Report, published today.
Nearly six years after the COVID-19 pandemic shut down on-premise businesses and ignited a drastic shift in consumer purchasing behavior, bars and restaurants still have not returned to pre-pandemic levels of bev-alc volume sales, according to a new report from market research firm NIQ.
The ripples of green that graced most of bev-alc off-premise scans through the first few weeks of 2026 expanded to a full blown ocean in the latest week, with double-digit year-over-year (YoY) growth recorded across nearly every major category, according to the latest report from market research firm Circana.
The majority of adult non-alcoholic (ANA) beverage buyers are new consumers to the category, suggesting opportunities for suppliers looking to have a greater impact on the category, according to new data from market research firm NIQ.
Has bev-alc been focused on the wrong generation?
The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.
Inflationary pressures, changing consumer shopping habits, immigration enforcement tactics, COVID-19, weather – all and more have been listed as causes for bev-alc’s less-than-ideal last few years. But one of the largest hurdles for the industry might be by its own design, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
Three of beverage-alcohol’s four tracked categories increased dollar sales in the latest scans from market research firm Circana (one-week ending January 18).
Beer ordering remained in contraction in January, but recorded a “significant bump” compared to December, according to National Beer Wholesalers Association (NBWA) in the first Beer Purchasers’ Index (BPI) of 2026.
New data suggests that direct alcohol replacements (such as NA beer) and “alcohol adjacent drinks,” including hemp beverages or adaptogenic functional drinks, are growing for different reasons – and are not necessarily competing.
For some Dry January participants, the month of abstaining from alcohol is an annual tradition, but for others it spurs a lifestyle change, consumer research firm Numerator found in a recent survey of 500 U.S. consumers who planned to partake in the ritual.
Off-premise beverage-alcohol sales recorded a third consecutive year-over-year (YoY) increase during the week ending January 11, according to market research firm Circana’s most recent weekly scan data report.
Beverage-alcohol had a nearly universally down year in 2025. The few exceptions were adult non-alcoholic (ANA) and ready-to-drink (RTD) bev-alc, which further solidified their staying power beyond quick consumer trends, according to NIQ’s 2025 Year in Review report.
Bars and restaurants saw a boost in sales this holiday season compared to 2024, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
December brought another mixed (gift) bag of results for top beer vendors in off-premise scans, according to data from market research firm Circana. Ten of the top 25 beer vendors recorded YoY dollar sales growth in Circana-tracked off-premise channels in the L4W.
Three beer segments were able to find growth in the tumultuous year that was 2025, according to the latest monthly report from market research firm Circana.
