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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional. But that relative calm is masking persistent cost and availability pressures.
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
Beverage-alcohol off-premise dollar sales plunged back into red in the week ending June 28, according to the latest weekly report from market research firm Circana.
The bev-alc industry is experiencing a bit of déjà vu heading into the second half of 2026, despite the year’s hot start, according to the latest monthly report from Bump Williams Consulting (BWC).
Soccer fans aren’t just upping their bev-alc intake this summer – they’re increasing how early in the week (and the day) they’re going out for a beverage, according to the latest report from on-premise insights firm BeerBoard.
Trends improved for only five of the beer category’s 25 largest vendors between the year-to-date (YTD) and latest four-week (L4W) periods ending June 14, according to market research firm Circana.
Beer is still the top choice for Fourth of July parties, but spirits are gaining in purchase intent, according to data and insights firm Numerator.
Despite positive bev-alc trends reported earlier this week, the industry remains deeply in the red in NIQ-tracked off-premise channels as liquor sales continue to drag, according to the latest weekly report from the market research firm.
Kroger has entered into a definitive agreement to acquire regional grocery chain Giant Eagle for $1.65 billion, marking the company’s first major acquisition since its proposed megamerger with Albertsons collapsed in 2024.
There’s still more beer demand in the future, according to beer wholesalers’ crystal balls.
Total beverage-alcohol dollar sales turned positive year-over-year [YoY] (+0.8%) and week-over-week [WoW] (+1.7%) in the week ending June 21, according to the latest weekly report from market research firm Circana. Off-premise dollar sales reached $1.542 billion during the week, which featured several drinking-centric occasions, including Father’s Day celebrations and nearly two weeks of World Cup play. Volume, measured in case sales, declined 1.9%.
Craft dollar sales declines stabilized to start the summer selling season after a period of worsening trends. In the four-week period (L4W) ending June 14, craft dollar sales declined 4.6% year-over-year (YoY) at multi-outlet grocery, mass retail and convenience stores (MULO+C) tracked by market research firm Circana. This marked no change in momentum from Circana’s previous monthly report (data ending May 17), which itself reflected a doubling of dollar sales declines compared to the prior period (-2.3% YoY L4W through April 19).
Nearly 300 Republic National Distributing Company (RNDC) workers in Illinois are expected to be laid off as the distributor shuts down its operations in the state.
The FIFA World Cup 2026 on-premise boost has emerged from coast to coast, according to the latest report from data firm BeerBoard. Those gains are much steeper in states with the 11 stadiums hosting World Cup matches, often by several orders of magnitude.
The FIFA World Cup boost that bev-alc was promised is finally starting to appear in off-premise sales – at least for beer.
