Data

Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.


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We’re partnering with leading industry data providers to publish exclusive reports on category performance, consumer behavior, key trends, innovative products, emerging subcategories, and more, that aim to empower food and beverage businesses.

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Featured Data Content

On-Premise Update: Key Shifts to Watch – NielsenIQ Quarterly Report

On-Premise Update: Key Shifts to Watch – NielsenIQ Quarterly Report

The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.

Stability in Supply, Uncertainty in Direction: Q1 Supply Chain Report from Agrowgate

Stability in Supply, Uncertainty in Direction: Q1 Supply Chain Report from Agrowgate

The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production – grains, hops, glass, sweeteners, packaging, and freight – highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.

Additional Content

Brewbound Live: What Gen Z Wants From its Products and its Employers

Brewbound Live: What Gen Z Wants From its Products and its Employers

Lindsay Kunkle, senior director of Digital & Insights at FTI Consulting, and Peter Rose, senior partner, consulting division at Kantar, shared the stage at Brewbound Live in Santa Monica, California, last month to discuss all things Generation Z.

IRI: Off-Premise Beer Category Dollar Sales Reach $44.3B in 2021

IRI: Off-Premise Beer Category Dollar Sales Reach $44.3B in 2021

Total beer dollar sales in off-premise retailers reached nearly $44.3 billion in 2021, according to market research firm IRI. IRI, which tracks category-wide sales at major off-premise retailers, reported a -0.4% decline in off-premise spending compared to the same period in 2020, which ushered in massive shifts in consumer spending and behavior due to the COVID-19 pandemic.

E-Commerce Alcohol Sales Hit $6.1B in 2021; Online Beer Sales Reached $960M

E-Commerce Alcohol Sales Hit $6.1B in 2021; Online Beer Sales Reached $960M

Online sales of beverage alcohol reached $6.1 billion in 2021 and have more than doubled their share of all off-premise dollar sales since 2019, according to a new report from Rabobank beverages analyst Bourcard Nesin. E-commerce sales of beer, wine and spirits accounted for 4% of total category off-premise sales in 2021, up from nearly 1.9% in 2019.

BeerBoard: Open Rate Increases to Highest Percentage Since Early June

BeerBoard: Open Rate Increases to Highest Percentage Since Early June

For the first time since late May, the open rate of on-premise locations pouring beer grew, increasing +2%, to 93% during the weekend of December 16-19, compared to the period before (November 4-7), draft beer data firm BeerBoard reported.

BA’s Bart Watson: Craft Will Grow 7% in 2021, 5% in 2022; Distributed Draft Beer Still Slow to Return

BA’s Bart Watson: Craft Will Grow 7% in 2021, 5% in 2022; Distributed Draft Beer Still Slow to Return

Craft brewers should expect 2022 to be another year of disruptions due to a tumultuous supply chain and a wobbly return for draft beer sales, among other reasons, Brewers Association (BA) chief economist Bart Watson said during a Thursday webinar. While elevated at-the-brewery sales remain a bright spot for the craft beer industry, distribution sales… Read more »