Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production – grains, hops, glass, sweeteners, packaging, and freight – highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.
Social media campaigns and event marketing may be the most effective ways to market bev-alc brands to the youngest legal-drinking-age (LDA) consumers, Amit Patel, senior VP of strategic partnership and ad monetization for the e-commerce alcohol delivery platform Drizly, said during a webinar this week on Generation Z.
The leisure and hospitality industries have 1.5 million fewer employees than they did before the pandemic began, according to the U.S. Bureau of Labor Statistics’ (BLS) February 2022 employment report, released today.
Flavored offerings across several beer category segments are driving growth, according to Bump Williams Consulting’s most recent report. “Flavors clearly stand out as a common thread when it comes to answering the question of ‘Where is growth coming from?’” Williams wrote.
Off-premise dollar sales of craft beer are down -8.5%, to nearly $650.5 million, year-to-date through February 20 in multi-outlet and convenience stores tracked by market research firm IRI. Craft’s dollar share of the overall beer category declined -0.60%, to 11.29%, through that two-month period, the firm reported.
Ray Guerin, chairman of Reyes Beverage Group, announced his plans to retire, effective April 30, in an internal memo Monday.
The open rate of bars, breweries and restaurants tracked by BeerBoard has returned to 93% during the February 24-27 weekend, the highest it has been since May 2020, according to the Syracuse, New York-based on-premise tracking firm.
Craft brewers are optimistic for 2022, with 76% expecting sales growth this year, according to a survey by Arryved POS.
Beer lost 3% share of Drizly sales to wine during Super Bowl LVI (February 13) compared to the “Big Game” last year, according to the e-commerce alcohol delivery platform.
Super Bowl watchers consumed +41% more draft beer at bars and restaurants tracked by BeerBoard than they did in 2021, the on-premise data firm announced.
January started predictably slow for beer category sales in off-premise retailers. Beer category dollar sales declined -7.4% year-to-date through January 23 in multi-outlet and convenience stores tracked by market research firm IRI.
The on-premise channel is set up for a big couple of days between Super Bowl Sunday and Valentine’s Day, according to market research firm CGA’s latest “On-Premise Impact Report.”
The focus of Bump Williams Consulting’s February report zeroed in on the number of joint ventures (JVs), partnerships and alliances between large non-alcoholic beverage producers, beer manufacturers and even spirits companies.
Anheuser-Busch InBev (A-B) released another two of its six Super Bowl ad spots this week, launching its campaigns for Bud Light Seltzer Hard Soda and Budweiser.
On-premise beer sales had a positive weekend, as rate of sale (ROS) increased +6.7% nationally January 27-30 compared to the prior period (Jan 6-9), according to draft beer data firm BeerBoard.
