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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional. But that relative calm is masking persistent cost and availability pressures.
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
Total bev-alc dollar sales fell 23% week-over-week (WoW) in an expected post-Thankgiving dive, Circana EVP, BevAl Scott Scanlon shared in the market research firm’s latest week report (data ending December 7).
The back half of November delivered mixed performances for bars and restaurants, according to CGA, the on-premise-focused arm of market research firm NIQ.
Thanksgiving helped bev-alc maintain its positive growth trajectory – at least compared to earlier this fall – Circana EVP, BevAl Scott Scanlon shared in this week’s off-premise scans report.
Consumers are ready to indulge in 2026, as long as brands make it easy to do, according to Flavorman’s annual beverage trends report. The beverage development firm shared its 2026 Beverage Trends Forecast last week – accompanied by a humorous news sketch – which included predictions for top flavors, ingredients and marketing trends for the year ahead.
Hopes for continued beer volume gains following September’s positive trends were dashed with the latest report from the Beer Institute (BI). Domestic tax paid shipments returned to the red in October, declining 3.8%, to 11 million barrels of beer.
Both draft (-10%) and packaged beverage-alcohol (-14.9%) suffered double-digit volume declines in the on-premise on the night before Thanksgiving, according to market research firm BeerBoard.
Christmas came early for any fans of Bump Williams Consulting’s (BWC) annual growth strategies report. In the consulting firm’s final monthly update of 2025, founder Bump Williams shared beverage manufacturer, distributor and retailer growth strategies for 2026 and 2027 – one month earlier than historically released, and with a bonus fourth tier: the consumer.
Beer bounced back in the latest scans after a “dismal performance” in the prior week, according to Circana and the market research firm’s EVP of BevAl, Scott Scanlon.
Spirits and wine ready-to-drink (RTD) suppliers are likely feeling the holiday cheer as they bucked declines across categories for the two-week period ending November 15, according to analysis of NIQ data from Goldman Sachs Equity Research.
The Brewers Association’s (BA) biennial Salary and Benefits Benchmarking Report is back, with wage and responsibility information representing more than 7,000 employees across the craft brewing industry. The BA surveyed 92 small and independent breweries, gathering information on 67 jobs.
Wholesalers remain in a holding pattern to avoid end-of-year overstocks, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).
Bev-alc had a “slight bounce” back in the latest week, with dollar sales in Circana-tracked off-premise channels increasing 1% week-over-week (WoW) in the period ending November 16, compared to the week ending November 9, Circana EVP of BevAl Scott Scanlon reported. However, bev-alc sales remained in the red compared to 2024.
A new report from market research firm CGA is further proof that while beer is seeing red in off-premise scans, the category can find growth opportunities in on-premise retailers.
The Q4 2025 Supply Chain report from Agrowgate paints a picture of a beverage industry entering 2026 with far more stability – yet no shortage of strategic inflection points.
