Craft Beer

Explore the world of craft beer, from performance reports and innovation tactics to the state of the industry and breaking news.

Featured Craft Beer Content

Bart Watson: If You’re Trying to Ride Out This Wave, ‘You Should Probably Reconsider’

Bart Watson: If You’re Trying to Ride Out This Wave, ‘You Should Probably Reconsider’

Anyone looking for an answer to when craft’s current era of compounding hurdles and declines will come to an end received a reality check Wednesday during Brewers Association (BA) president and CEO Bart Watson’s state of the industry address, held at the start of Day 2 of the Craft Brewers Conference (CBC) in Indianapolis.

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Brewbound Voices: 3 Ways to Optimize a Craft Beer M&A Deal (And 2 Big Mistakes to Avoid)

Brewbound Voices: 3 Ways to Optimize a Craft Beer M&A Deal (And 2 Big Mistakes to Avoid)

After years of rapid growth, warnings that the U.S. craft beer industry was approaching oversaturation have become a reality for brewers. Combined with a new generation of young adults less thirsty for alcohol than their forebears and the impacts of new and increased tariffs, craft brewers are seeing a growing wave of mergers, acquisitions and divestments shake out and transform the industry landscape.

Circana Midyear Scans: Craft Dollar Sales -4.7%, Volume -6.3%; Declines Ease in L4W

Circana Midyear Scans: Craft Dollar Sales -4.7%, Volume -6.3%; Declines Ease in L4W

Craft remained in the red in the last four weeks (L4W, data ending July 13), with dollar sales (-4.7%) and volume, measured in case sales, (-6.3%) in Circana-tracked off-premise channels (multi-outlet plus convenience) both failing to keep up with 2024 comps. However, craft’s declines decelerated compared to the previous L4W (data ending June 15), when dollar sales were down 6.7% and volume declined 8.4%.

Brewers Association: Craft Volume Declined 5% in First Half of 2025

Brewers Association: Craft Volume Declined 5% in First Half of 2025

Beer volume from Brewers Association-defined (BA) craft breweries has declined 5% through the first half of 2025 compared to 2024, according to the trade organization’s midyear market report, which was published Wednesday following a survey of members.

Press Clips: Pilot Project Adds Location in Wrigleyville; Sierra Nevada Opens CanDo Facility; Carrie Shafir Named Tilray Beverages VP of Marketing

Press Clips: Pilot Project Adds Location in Wrigleyville; Sierra Nevada Opens CanDo Facility; Carrie Shafir Named Tilray Beverages VP of Marketing

Brewery-incubator Pilot Project opened its second Chicago location last week, located in the heart of Wrigleyville. The 3,500 sq. ft. space on N. Clark St. is less than a 5-minute walk from Wrigley Park (home of the Cubs), and includes a large patio space, full menu and a downstairs “Devious” cocktail lounge – branded after Pilot Project’s own line of canned cocktails.

New Belgium Learns From Focused 2025; Mini Rippers in 25K Outlets; LightStrike Finds C-Store Groove

New Belgium Learns From Focused 2025; Mini Rippers in 25K Outlets; LightStrike Finds C-Store Groove

New Belgium Brewing Company turned down the innovation firehose to a drip – for the most part – to start 2025. Yes, the company did add “Mini Rippers,” 7.5 oz. 8-pack cans of Voodoo Ranger Juice Force and Tropic Force (both 9.5% ABV). And it rolled out LightStrike, a 5% ABV non-carbonated hard refresher line, aimed at Millennials and Generation Z consumers.

Know Your Strengths and Kill Your Zombies: How Calicraft Finds Growth in Beer (and Beyond)

Know Your Strengths and Kill Your Zombies: How Calicraft Finds Growth in Beer (and Beyond)

Calicraft Brewing is on pace to grow 80% in 2025, after 30% growth in 2024. The Walnut Creek, California-based craft brewery has been able to buck national craft trends by cleaning up production, making key hires and refocusing its portfolio. Now, the company plans to expand that growth into ready-to-drink cocktails, launching in 2026.

Press Clips: Modelo’s California Dominance; Consumers’ Inflationary Concerns

Constellation Brands’ Modelo Especial’s dollar sales in California are larger than its next 3 competitors in the Golden State combined YTD through July 4, according to data from Fintech, presented in a webinar by NBWA chief economist and VP of analytics Lester Jones and Fintech VP of distributor strategy Eric Kiser.

New Albion Co-Founder Jack McAuliffe Dies at 80

New Albion Co-Founder Jack McAuliffe Dies at 80

Jack McAuliffe, who is credited with helping start the modern craft beer movement by co-founding New Albion Brewing (Sonoma, CA) in 1976, died Tuesday at age 80 at his home in Arkansas, his daughter Renee DeLuca shared.