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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Feb. 11, 2025 at 11:48 AM by Jessica Infante

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Circana: Top Beer Vendor Declines Accelerate in Last 4 Weeks; Athletic Dominating Grocery Growth

Oct. 31, 2023 at 2:00 PM by Zoe Licata

More than half of the top 25 beer vendors have declined in volume year-to-date (YTD), ending October 8, in Circana-tracked off-premise channels, according to the data firm’s monthly beer report.

Additional Content

Three Trends To Watch From Circana’s State of Beverage Alcohol Report

May. 9, 2023 at 11:49 AM by Ferron Salniker

To find out the top trends in beverage alcohol, we chatted with Scott Scanlon, executive vice president of beverage alcohol at Circana, about some of the bigger trends for producers that emerged from this year’s report including who is drinking RTDs, how the stalled on-premise rebound impacts trial and why premiumization has staying power.

Off-Premise Beer Category Sales Dip -3.2% During St. Patrick’s Day

Mar. 28, 2023 at 4:19 PM by Jessica Infante

St. Patrick’s Day may have lifted draft sales at bars and restaurants this year, but off-premise beer category dollar sales declined -3.2% compared to 2022 for the week ending March 19, according to market research firm Circana.

Craft Scans -4% Through February, per Circana; Voodoo Ranger Juice Force Now 5th Best-Selling Craft Brand; Fruit Force Sequel Cracks Top 30

Mar. 15, 2023 at 10:41 AM by Justin Kendall

Off-premise dollar sales of craft beer declined -4%, to nearly $620.8 million, while case sales dipped -8.6% year-to-date through February 26 in multi-outlet and convenience stores (MULC) tracked by Circana, the market research firm formerly known as IRI.