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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

by Jessica Infante

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

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Circana: Craft Beer -0.9% YTD Across All Scans, Craft +4.5% in Convenience

Circana: Craft Beer -0.9% YTD Across All Scans, Craft +4.5% in Convenience

by Justin Kendall

Year-to-date (YTD) craft beer sales in off-premise retailers have inched closer to flat with one month to go, according to market research firm Circana. Through December 3, craft beer sales in multi-outlet and convenience stores are down -0.9%, an improvement compared to the last four- (-1.6%), 12- (-3.9%) and 52-week (-1%) periods. Craft dollar sales… Read more »

Circana Weekly Scans: Bev-Alc Sees Thanksgiving Boost

Circana Weekly Scans: Bev-Alc Sees Thanksgiving Boost

by Zoe Licata

Total bev-alc recorded a +12% boost in off-premise dollar sales week-over-week (WoW) thanks to the Thanksgiving holiday, according to Circana’s Scott Scanlon in the market research firm’s weekly update (data ending November 26).