Circana

Beer category dollar sales were roughly flat (-0.3%) to start the year at off-premise retailers tracked by market research firm Circana. Sales reached $2.854 billion at multi-outlet grocery, mass retail and convenience stores (MULO+C) in the first four weeks of 2025, through January 26.

IPA remained the top craft style by far in 2024, with a 49.41% share of segment dollar sales in off-premise retailers, gaining 2.49 share points, according to Circana.

Off-premise dollar sales of craft beer declined -3.3%, to more than $4.6 billion, in 2024, according to multi-outlet grocery, mass retail and convenience store data shared by market research firm Circana.

Off-premise total beer category sales topped $45.65 billion in 2024, a -0.6% decline year-over-year (YoY), according to 52-week data through December 29 shared by market research firm Circana. Total beer dollar sales declined more than $268.7 million compared to 2023.

Top beer vendors continued to post a mixed bag of results heading into the final month of 2024, according to the most recent report from off-premise market research firm Circana.

Craft beer ended its four-month streak of off-premise dollar sales improvement during the four-week period (L4W) that ended December 1, according to market research firm Circana.

Total beverage-alcohol sales have declined -7.7% year-over-year (YoY) for the week ending November 17, according to market research firm Circana.

In a continuation of last month’s trends, 15 of the top 25 beer category vendors have recorded dollar sales and volume declines year-to-date (YTD) through November 3, according to market research firm Circana.

Could craft off-premise scan data be beginning to turn the corner as the calendar heads toward the holidays? In the four-week period ending November 3 (L4W), craft dollar sales declined -1.9% year-over-year (YoY) and volume (case sales) declined -3.4% in multi-outlet grocery, mass retail and convenience stores (MULO+C), according to the most recent report from market research firm Circana.

Craft declines continue to soften in off-premise scans, according to market research firm Circana. Craft dollar sales in Circana-tracked off-premise channels (multi-outlet + convenience) declined -3.6% and volume -5.4% year-over-year (YoY) in the four-week period ending October 6.

Craft continues to fall short of 2023 trends, according to the latest monthly report from market research firm Circana, citing data through September 8.

Constellation Brands is the beer category’s largest dollar share gainer for the first two-thirds of the year, according to market research firm Circana.

Beer declines continued in the last four weeks, with even previous high-performing segments such as imports feeling late summer pains in recent scans from market research firm Circana (data ending August 11).

Hard seltzers remain down double-digits through mid-July in Circana-tracked off-premise retailers. Hard seltzer declined -11.8% in dollars and -16.1% in volume through the rolling 52-week period ending July 14.