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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen

Bev-alc scans improved in the latest week (data ending July 20), with dollar sales increasing 3% week-over-week (WoW) in Circana-tracked off-premise channels, the market research firm shared in its latest report.

Circana Midyear Scans: Craft Dollar Sales -4.7%, Volume -6.3%; Declines Ease in L4W

Circana Midyear Scans: Craft Dollar Sales -4.7%, Volume -6.3%; Declines Ease in L4W

Craft remained in the red in the last four weeks (L4W, data ending July 13), with dollar sales (-4.7%) and volume, measured in case sales, (-6.3%) in Circana-tracked off-premise channels (multi-outlet plus convenience) both failing to keep up with 2024 comps. However, craft’s declines decelerated compared to the previous L4W (data ending June 15), when dollar sales were down 6.7% and volume declined 8.4%.

Circana: Craft Losses Worsen as Summer Starts

Circana: Craft Losses Worsen as Summer Starts

Craft beer dollar (-9.4%) and case sales (-10.9%) straddled double-digit declines in the grocery channel for the four-week period (L4W) ending June 15, according to the most recent monthly report from market research firm Circana.

Circana Weekly Scans: Beer’s ‘Surprise’ Losses; Busch Bucks Trends

Circana Weekly Scans: Beer’s ‘Surprise’ Losses; Busch Bucks Trends

The beer category “surprised” Circana EVP BevAl Scott Scanlon last week and not in a good way. Both dollar sales (-6.1%) and volume (-7.3%) dropped mid-single digits in the week ending June 15 at off-premise retailers tracked by the market research firm.