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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Circana: Craft Losses Worsen as Summer Starts

Circana: Craft Losses Worsen as Summer Starts

Craft beer dollar (-9.4%) and case sales (-10.9%) straddled double-digit declines in the grocery channel for the four-week period (L4W) ending June 15, according to the most recent monthly report from market research firm Circana.

Circana Weekly Scans: Beer’s ‘Surprise’ Losses; Busch Bucks Trends

Circana Weekly Scans: Beer’s ‘Surprise’ Losses; Busch Bucks Trends

The beer category “surprised” Circana EVP BevAl Scott Scanlon last week and not in a good way. Both dollar sales (-6.1%) and volume (-7.3%) dropped mid-single digits in the week ending June 15 at off-premise retailers tracked by the market research firm.

Circana: Craft Declines Accelerate in Final Weeks of Q1; YTD Dollar Sales -4.5%, Volume -5.7%

Circana: Craft Declines Accelerate in Final Weeks of Q1; YTD Dollar Sales -4.5%, Volume -5.7%

Craft off-premise declines accelerated last month, which should come as no surprise to anyone keeping up with March scans and data reports. In the last four weeks (ending March 23), craft beer dollar sales declined 5.1% year-over-year (YoY) and volume, measured in case sales, fell 6.4%, in Circana-tracked off-premise channels (total U.S. multi-outlet, plus convenience), according to the market research firm’s latest monthly report.

Circana Weekly Scans: St. Patrick’s Day Off-Premise Dollars -3.9% vs 2024

Circana Weekly Scans: St. Patrick’s Day Off-Premise Dollars -3.9% vs 2024

2025’s drinking occasions just can’t hold a candle to 2024, it seems. In the lead up to St. Patrick’s Day (week ending March 16), off-premise bev-alc sales recorded a -3.9% decline year-over-year (YoY), market research firm Circana reported in its newest batch of weekly data. Holiday shopping delivered a +5% increase week-over-week (WoW).