CGA

A new report from market research firm CGA is further proof that while beer is seeing red in off-premise scans, the category can find growth opportunities in on-premise retailers.

Consumers continue to flock to the on-premise, despite economic uncertainty, according to the latest report from CGA, the on-premise arm of market research firm NIQ.

This year’s lackluster Labor Day was not exclusive to the off-premise, according to the latest report from CGA, the on-premise arm of market research firm NIQ. Sales velocity at bars and restaurants declined 10% on Labor Day (Monday, September 1) compared to the holiday in 2024 (Monday, September 2).

Who drinks draft beer these days? The draft beer drinker is an older white man who is “relatively affluent” and spends around $201 monthly on dining and drinking in on-premise outlets, according to the latest “On Premise Draft Opportunity” report from CGA and Draftline Technologies.

Labor Day may need to start campaigning if it wants to remain a staple of end-of-summer celebrations, particularly with the youngest legal-drinking-age (LDA) consumers.

Beer is starting to lose share of bev-alc dollar sales in the on-premise, according to a recent report by CGA, the on-premise arm of market research firm NIQ. In the last 52 weeks (L52W, ending June 14), beer claimed 39.5% share of total bev-alc dollar sales in NIQ-tracked on-premise channels, marking a 0.3 percentage point decline year-over-year (YoY).

The on-premise continued to see “some really positive performance” as both value velocity (+6%) and ticket count (+9%) increased year-over-year for the week ending July 26, 2025.

Independence Day (July 4) celebrations may be slightly more subdued this year compared to 2024, but could lean more positively toward the on-premise, according to survey results from Numerator and CGA.

Consumers’ embrace of moderation when it comes to beverage-alcohol is well documented, but their reasons for doing so are varied, according to research from insights firm NIQ.

Many dads will likely be celebrating with a 6-pack this weekend, as beer tops the list of planned bev-alc purchases for Father’s Day celebrations.

Mother’s Day (Sunday, May 11) once again brought a welcome boost to the on-premise earlier this month, becoming the “most valuable” Sunday so far this year, according to CGA, the on-premise arm of NIQ.

On-premise spirits volume is trending at about 93% of the level the category was selling at in late 2019 and early 2020, prior to the COVID-19 pandemic and related on-premise shutdowns, according to a new report from CGA, the on-premise arm of NIQ.

If horse races and taco specials can’t bring consumers to the on-premise, maybe celebrating their mothers will.

Tequila continues to gain share from other spirits in U.S. bars and restaurants, according to NIQ’s on-premise marketing research arm CGA. Tequila sales by value rose by 0.7% in the 12 months through the end of February, despite a 1.7% drop in volumes.