CBC

With today’s overcrowded shelves and endless bev-alc options, more and more suppliers are fighting for less and less retail space. Global Partners’ Mark Buonomo, New Trail Brewing’s Paul Gephart and Lawson’s Finest Liquids’ Matt Roth and Seth Talmon share tips for sticking out and getting one of those coveted placements.

Craft beer needs a vibe shift, and the Brewers Association (BA) is spearheading a campaign to make that happen.

There is more anticipation for Brewers Association (BA) president and CEO Bart Watson’s annual “State of the Industry” address this year due to intentional adjustments to the Craft Brewers Conference (CBC) schedule, which now places Watson at the end of the three-day conference’s content.

Now may be the time to invest in mints or hot dogs, as sales could rise following Monday’s Craft Brewers Conference (CBC) keynote address by hospitality expert Will Guidara.

The 2026 edition of the Brewers Association’s Craft Brewers Conference (in Philadelphia (April 20-22) arrives amid turbulence for the trade association’s membership and an evolution of its marquee event. The craft brewing industry has now recorded three consecutive years of declines as craft brewers fight for relevance in a crowded total beverage marketplace.

Headed to Philadelphia in the next few days for the 2026 Craft Brewers Conference (CBC)? We’ve compiled a list of the top Brewbound stories and podcast episodes attendees should revisit ahead of the Brewers Association’s (BA) big event.

The 2026 Craft Brewers Conference (CBC) is just days away. This year’s CBC may be shorter than previous incarnations, but it’s still a packed three days of education, networking and deal seeking. Beyond the main stage presentation, there are plenty of education sessions that should be on your radar. Here are 10 sessions that caught our attention.

Check out these news items were initially reported in the Brewbound Insider Newsletter October 6-7, including headlines from Upright Brewing, Boston Beer, the Brewers Association and others.

In this episode of the Brewbound Podcast, leaders from Sierra Nevada and New Trail discuss their craft portfolios, innovation, packaging and recent wins during the 2025 Craft Brewers Conference.

Despite recent headwinds, craft beer continues to have the largest share of beer sales at Total Wine & More stores. But “it won’t stay that way” if industry trends continue, according to the chain retailer’s senior director, merchandising, Andrea Starr.

When her husband told her he wanted to start a brewery, Trillium co-founder Esther Tetreault had a pair of questions for him. “Do you want to be a brewer, which is cool, or do you want to start a business in craft beer?” she asked JC Tetreault.

The Brewers Association’s Craft Brewers Conference has taken over Indianapolis, and the Brewbound team gives a vibe check on the first day of the largest meeting of craft brewers in the U.S. Justin, Jess and Zoe recap early presentations from BA board chair Leah Cheston, president and CEO Bart Watson and Trillium founders JC and Esther Tetreault and the overarching theme of resilience in the face of adversity.

First time visiting Indianapolis? Same here. To craft my Craft Brewers Conference (CBC) extracurricular gameplan, I consulted some beer-loving locals and ex-pats for their favorite spots both beer-related and not in Indy/Circle City/Naptown (OK, I also consulted Wikipedia for the city’s nicknames).

Audra Gaiziunas is the CFO and co-owner of Asheville’s DSSOLVR, the treasurer of the Brewers Association’s (BA) board of directors and the founder of Brewed for Her Ledger management consulting firm. Since opening the firm, Audra has worked with more than 300 brewery partners to organize and optimize their finances.