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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Boston Beer Company is opening a Truly Hard Seltzer taproom in Downtown Los Angeles early next year.
Anheuser-Busch InBev’s (A-B) Cacti Agave Spiked Seltzer is facing a proposed class action complaint that claims the brand misled consumers to believe Cacti contained agave spirits, rather than agave sweetener.
With the summer selling season officially in the rearview mirror, beer category off-premise dollar sales ended with a -7.6% decline compared to the same period in 2020, but increased +9.3% compared to summer 2019, according to market research firm NielsenIQ.
Beer industry trade groups are calling on the leaders of the U.S. Senate appropriations committee to allocate additional funds to the Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau’s (TTB) 2022 fiscal year budget. The Food and Drug Administration (FDA) and Centers for Disease Control and Prevention (CDC) issued warnings this week about the potential risks of Delta-8 — a form of the psychoactive cannabinoid tetrahydrocannabinol (THC).
Anheuser-Busch InBev is launching Stella Artois Liberté, a non-alcoholic (NA) offering for “beer lovers who want to enjoy a beer, but who want the option to reduce their alcohol consumption.”
Omission, the gluten-reduced craft beer brand Anheuser-Busch InBev acquired in its 2020 merger with Craft Brew Alliance, is wiping the slate clean next year.
The ready-to-drink canned cocktail segment continued to grow over the Labor Day holiday weekend increasing its share of the liquor category from 4% to 7% year-over-year (YOY) on the e-commerce alcohol delivery platform Drizly.
Boston Beer Company (BBC) has agreed to a five-year, $3.42 million deal with Peak Processing Solutions, a licensed developer, manufacturer, and distributor of recreational and medical cannabis products in Canada.
Can the hard seltzer segment outsmart the seasonal slump it typically goes through every fall? Two-thirds of the Brewbound team discuss in the newest episode of the Brewbound Podcast.
Despite recent slowdowns in hard seltzer sales trends, Boston Beer chief marketing officer Lesya Lysyj remains confident that the bubbly beverage and Truly Hard Seltzer are not going anywhere. “The category has become a mega category, and the growth is not done yet,” she told Brewbound.
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.
An overwhelming majority of distributors say a shakeout is coming to the hard seltzer segment and retailer shelves in 2022, according to the most recent Beverage Bytes survey from Goldman Sachs’ equity research team.
Hard seltzer’s late summer slowdown has pushed several financial services firms to adjust their forecast for the sparkling segment’s performance. “We are incrementally more cautious on the beer and hard seltzer category based on feedback from our beer distributor contacts in our new proprietary ‘Beverage Bytes’ survey,” Goldman Sachs equity research analyst Bonnie Herzog wrote in a report published today.
Los Angeles-based Nectar hard seltzer almost failed before it launched.
