Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Who Is Winning The RTD Race: Global Conglomerates Or Small Brands?

Who Is Winning The RTD Race: Global Conglomerates Or Small Brands?

Ready-to-drinks (RTDs) are one of the fastest growing categories in beverage alcohol, but between confusion of how to define the segment, obfuscation of base alcohols, and murky ownership structures of certain brands, it can be difficult for consumers to know what they’re buying and who’s making it.

Generation Lab: Generation Z Still Loves Hard Seltzer

Generation Lab: Generation Z Still Loves Hard Seltzer

Hard seltzer’s popularity hasn’t waned with college-aged consumers, who ranked White Claw and Truly among their favorite brands in a study conducted from July 2-8 by the Generation Lab, a polling and research firm that specializes in tracking youth views and behaviors.

Ayr Wellness Agrees Deal to Acquire Cannabis Seltzer Brand Levia

Ayr Wellness Agrees Deal to Acquire Cannabis Seltzer Brand Levia

Ayr Wellness Inc. has entered into a binding letter of intent to acquire 100% of Massachusetts-based Cultivana, the parent company of cannabis-infused beverage brand Levia, for $20 million, the two companies announced earlier this week. The transaction is for $10 million in cash and the rest in stock. An additional $40 million will be paid in shares based on performance in 2022 and 2023. The deal is expected to close at the end of this year.

Drizly: RTDs’ Growth Expected to Continue Through Fall

Drizly: RTDs’ Growth Expected to Continue Through Fall

The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.

Lagunitas to Enter Hard Tea Segment in 2022; Beer Portfolio Focused on IPAs and Non-Alc Beer

Lagunitas to Enter Hard Tea Segment in 2022; Beer Portfolio Focused on IPAs and Non-Alc Beer

Lagunitas’ major innovation play for 2022 is not a new IPA — or a beer at all — but a hard sparkling tea, leaders of the Heineken-owned craft brewery announced today. Disorderly TeaHouse will launch in January ahead of March off-premise resets, Lagunitas chief marketing officer Paige Guzman told Brewbound.

People Moves: Shipyard Brewing Adds David Phillips as COO; Public Affairs Changes at the Beer Institute, Constellation Brands

People Moves: Shipyard Brewing Adds David Phillips as COO; Public Affairs Changes at the Beer Institute, Constellation Brands

Shipyard Brewing has appointed David Phillips as chief operating officer; Joe Heaton will depart the Beer Institute after serving as senior director of federal affairs for the national trade organization; and Constellation Brands has appointed Liz Lopez as VP of public affairs to lead on issues related to cannabis policy in the U.S.

Cigar City Brewing Puts the Lime in the Coconut and Shakes up Seltzer

This Fall, hard seltzer fans will see a new take on an instant favorite from Cigar City Brewing. An extension to their original citrus-forward mixed pack, Cigar City Seltzer Limeades will bring a slightly tart, refreshing option to shelves in four distinct flavors including Cherry, Mango, Peach and Coconut, which all complement a distinct limeade base.

Dale Katechis Discusses New Relationship with Veritas Cannabis

Dale Katechis Discusses New Relationship with Veritas Cannabis

Oskar Blues founder Dale Katechis made waves this month when he announced he was joining Veritas Fine Cannabis as an equity stakeholder and team member. The craft beer pioneer told Brewbound the cannabis industry piqued his interest several years ago, but it wasn’t until a friend from childhood who is now an investment banker introduced him to the Veritas team that he was ready to jump.