The ready-to-drink canned cocktail segment continued to grow over the Labor Day holiday weekend increasing its share of the liquor category from 4% to 7% year-over-year (YOY) on the e-commerce alcohol delivery platform Drizly.
E & J. Gallo’s High Noon Sun Sips (No. 1) and Anheuser-Busch InBev-owned Cutwater (No. 2) continued to lead the segment for another year, followed by On the Rocks, which replaced Jose Cuervo for the third best-selling RTD brand during weekend (Friday, September 3 through Monday, September 5). The segment gained 1% share of the spirits category from August 2021, up from 6%.
Overall, the liquor category — including RTDs — gained share of Drizly’s alcohol sales YOY over the long weekend, increasing from 42% in 2020 to 45% in 2021. Compared to August 2021, liquor’s share remained flat.
Despite gaining 2% share last week compared to August 2021, the beer category declined YOY, declining from 21% in 2020 to 18%. With a 25% share, hard seltzer was the largest beer category segment, though its share declined 1% YOY. Mark Anthony Brands’ White Claw, Boston Beer Company’s Truly Hard Seltzer, and Anheuser-Busch InBev’s Bud Light Seltzer maintained their status as the top three hard seltzer brands for the long weekend, followed by Molson Coors’ Topo Chico Hard Seltzer at No. 4, a new entrant to the top 10 for Labor Day Weekend. Other new entrants to the top 10 hard seltzer brands on Drizly included Diageo-owned Lone River Ranch Water (No. 7), Michelob Ultra Organic Seltzer (No. 8), and Cacti (No. 9), both A-B offerings.
Light lager (18%) gained share of the beer category on Drizly, up from 15% in 2020. Non-alcoholic beer also grew YOY, up from 0.4% share in 2020 to 1% in 2021.
Orders increased on Labor Day Monday, Increasing 2% to 19% share of the weekend, compared to 2020.