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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
The more things change, the more they stay the same. That was the theme of the third quarter industry review by Fintech and the National Beer Wholesalers Association (NBWA).
More than 40 beverage companies and their leadership have joined forces as the founding members of the Adult Non-Alcoholic Beverage Association (ANBA), an industry trade organization created to support companies in the non-alcoholic beer, wine, and spirits spaces.
When Death & Co. opened its first bar in 2006, it rapidly established itself as one of the premiere names in the modern craft cocktail movement through its innovative approach to creating new drinks. Now, the company is hoping to do the same in the emerging RTD cocktail category with its first retail consumer product: a line of canned libations, which launched this month.
Santa Rosa-based wine producer Vintage Wine Estates (VWE) has acquired Ace Cider, The California Cider Company, in Sebastopol, California. The transaction, which was announced Monday, closed today (November 16).
Hard kombucha-maker JuneShine announced today the completion of a $24 million Series B funding round, which will help fund several initiatives, including the launch of its first non-hard kombucha product.
Escondido, California-based Stone Brewing is headed into 2022 with a renewed focus on its core brands, led by its Buena brand family, CEO Maria Stipp told Brewbound.
After finding its own path, Lantern now has its new guide. Last month, the Boston-based cannabis delivery platform announced the promotion of its president, Meredith Mahoney, to co-founder and CEO.
For nearly a decade, Michael Taylor and Felipe Szpigel worked together at Anheuser-Busch InBev (A-B), building and guiding the world’s largest beer manufacturer’s craft beer division.
Tilray-owned SweetWater Brewing Company and Ontario, Canada-based RIFF Cannabis have collaborated to launch SweetWater RIFF, a vodka-based ready-to-drink (RTD) canned cocktail.
Sonic Hard Seltzer has rolled out of its home state of Oklahoma into six new markets and is sporting a new package format. The bubbly beverage, made through a partnership between fast food giant Sonic Drive-In and Oklahoma City-headquartered COOP Ale Works, is now available in Texas, Arkansas, Kansas, Missouri, Nebraska and Arizona in two variety 12-packs of slim/sleek cans — a departure from the traditional 12 oz. cans the product debuted in.
On the heels of the Distilled Spirits Council of the United States’ annual convention in Austin, Chris Swonger, the trade group’s president and CEO, joins the Brewbound Podcast to discuss the growth of ready-to-drink spirits-based canned cocktails, and the organization’s efforts to even the tax rates for RTD products with beer, as well as efforts to add direct-to-consumer sales privileges and much more.