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Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
The Gambrinus Company is attempting to carve out its own slice of the growing non-alcoholic (NA) beer pie with a line of NA Shiner offerings.
Flow Water is continuing to expand operations at its Aurora, Ontario, production facility while simultaneously seeking its divestiture, announcing today a five-year manufacturing partnership with alcoholic RTD party punch maker BeatBox Beverages set to kick off next summer. The deal, due to commence sometime between May and July 2024, marks Flow’s first move into beverage-alcohol… Read more »
Red Tree Beverages, Coca-Cola’s “firewalled, wholly owned” subsidiary to explore beverage-alcohol, has no intention of getting into the distribution business, Red Tree president Jenny Dowdy said yesterday during Beer Marketer’s Insights fall seminar.
Boston Beer Company has the No. 1 share of the hard tea segment with Twisted Tea, the more than 20-year-old flavored malt beverage brand that continues to record exponential growth in scans.
Premium cocktail mixer brand Q Mixers is debuting a vibrant new look for the second time in its 17-year history as it seeks to build a stronger connection with consumers both before and after purchase.
Ready-to-drink (RTD) bev-alc continues to be a hot segment for beer, wine and spirits producers. However, the RTD landscape has become so extensive that its definitions have become blurry and sometimes confusing.
Blake’s Hard Cider and Austin Eastciders are merging under the Blake’s Beverage Company umbrella, bringing together the top-selling cider brands in Texas and Michigan and creating the second-largest cider company in the U.S, the company announced today.
A frequent haunt of late for Guy Fieri’s red convertible isn’t a diner, a drive-in, or a dive, but rather Stratford, Connecticut-based Two Roads Brewing.
Incremental innovation and clear brand identity were running themes throughout Boston Beer’s presentation to wholesalers in Los Angeles last week. Boston Beer shared an edited recording of the meeting with Brewbound this week.
Convenience stores represent the next big opportunity for ready-to-drink cocktails, according to a new report from NIQ. Convenience dollar share for RTDs is up 14.6% since last year, per NIQ data shared this month at NACS.
Boston Beer Company has filed a complaint against Downeast Cider and a former employee who now serves as the Boston-based cider maker’s SVP of marketing.
Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.
The leaders of four hard seltzer brands — Sean Mossman (Sonic Hard Seltzer), Jeana Harrington (Mighty Swell), Josh Landan (Ashland) and Vikram Nayar (Two Robbers) — will share why they believe there is still room in the segment for independent producers.
Regional cideries are bucking national trends. How are they doing it? Caitlin Braam, Founder, Yonder Cider; Nels Jewell-Larsen, Co-Owner, 2 Towns Ciderhouse; Eric Phillips, Chief Commercial Officer, Schilling Cider; Soham Bhatt, Co-Founder, Artifact Cider Project, share strategies and insights.
