Bud Light and Post Malone Unveil “Bud Light x Posty Co. Minis” to Celebrate 10 Years of Partnership

Following a decade of collaboration, commercials and concerts, Bud Light and Post Malone are going small with their biggest announcement to date.

Introducing: Bud Light x Posty Co. Minis – a new, limited-edition product designed for enjoying the little things, like spending quality time with your buddies. The Bud Light x Posty Co. Mini 7-oz. bottles and 7.5-oz. cans will be available to fans 21+ in and around the Stagecoach Festival and at all participating retailers on May 4.

The major news about the mini product was unveiled by The Tryon Daily Bulletin, “the world’s smallest daily newspaper” based out of Tryon, North Carolina.

Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said: “We’ve had an unparalleled, decade-long partnership with Posty, and it was only right we celebrate the milestone accordingly. Our Bud Light x Posty Co. Minis are a culmination of 10 years of true collaboration and authentic intertwining of our brands. It’s been an honor to join Posty on his journey for the last 10 years, and we cannot wait to continue our partnership with a product we know both of our fans will love.”

BUD LIGHT x POSTY CO. MINIS: ENJOYING THE LITTLE THINGS WITH YOUR BUDDIES

Co-created by Bud Light and Post Malone, Bud Light x Posty Co. Minis are all about enjoying the little things in life with your buddies. The 7-oz. bottles and 7.5-oz. cans showcase the iconic Bud Light blue packaging while displaying Malone’s “Posty Co.” logo and his personal style of buzzsaw blades and chains. Ahead of the summer season across the United States, Posty and Bud Light know the smaller packs are perfect for warmer weather and making sure your beers stay ice cold when drinking them with your buddies.

Post Malone said: “When Bud Light and I realized we’ve been teaming up for 10 years, we knew we had to do something ... small! It’s a simple thing: if the Bud Lights are mini, they stay cold longer for you and your buddies to enjoy. Genius, if I say so myself. We’ve been working on this collab for a while, and I can’t wait to see y’all drinking the beers and rocking the merch at Stagecoach and across the country.”

THE SMALLEST BAR IN THE WEST

Alongside the announcement, Post Malone and Bud Light released a film, “The Smallest Bar in the West” starring Malone himself. When his RV breaks down in the desert, Malone and his buddies discover what appears to be a small bar in the distance. After they march, dance and leapfrog their way to the smallest bar, the group is served small beers and cheers to being buddies.

But Posty and his buddies aren’t the only ones who will get to experience The Smallest Bar in the West. Malone is bringing the bar to the desert for Stagecoach, with a pop-up experience outside of the festival grounds from Thursday, April 23 – Saturday, April 25. Fans 21+ will experience an exclusive first look at the bar from the film and have a chance to win exclusive merch. Fans 21+ at Stagecoach will also be able to experience The Smallest Bar in the West at Bud Light's activation space inside the festival grounds on Sunday, April 26, ahead of Malone's headline performance.

A DECADE OF COLLABORATION

Bud Light x Posty Co. Minis is just the latest notch in the partnership belt between Bud Light and Post Malone. The co-created limited-edition product builds on a decade-long partnership that has seen the global superstar featured in five Bud Light Super Bowl commercials, host an intimate one-night-only country music event, drop a limited-edition merchandise collection and much more.