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Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
BuzzBallz founder Merrilee Kick, BeatBox Beverages co-founder Aimy Steadman and Stateside Vodka CEO Clement Pappas explore 4th category trends and opportunities, their growth philosophies and insights into their strategies. All panelists helm ready-to-drink brands with explosive growth.
After a category-wide downturn this year, one global spirits company is championing its portfolio of ready-to-drink cocktails as the silver lining of 2023.
New hard tea and hard lemonade brands continue to populate shelves, while the No. 1 hard tea brand continues to grow its share, despite being more than 20 years in the game.
Schilling Cider continues to grow, despite abstaining from adding new markets for the immediate future, and making just one distribution change in 2023.
Momentum Brewery has recently stomped its footprint in the non-alcoholic beverage category with the debut of two ground-breaking near beers: Momentum Golden and Momentum Hazy IPA.
The beer distributor route-to-market has served fourth category brands like BeatBox and Stateside Vodka’s Surfside hard tea and lemonade, but getting in front of the right buyers in the fast-changing category is still “messy.”
AriZona Hard Tea VP of sales Lou Fabiano joins the Brewbound Podcast to discuss the opportunity for the hard tea challenger brand as it attempts to cut into Boston Beer Company’s 90% stranglehold on the market with Twisted Tea.
As another Dry January approaches, the non-alcoholic (NA) category has posted “its largest year of absolute dollar growth in five years,” Adult Non-Alcoholic Beverage Association (ANBA) CEO Marcos Salazar shared during the trade association’s webinar earlier this month.
In October, cider grew its share of beer dollars in Circana-tracked off-premise channels +0.25% month-over-month (MoM) – an improvement over the segment’s typical fall seasonal declines. The trend change is primarily due to the efforts of National Cider Month, according to leadership at Schilling Cider.
Coca-Cola is bringing another of its juice brands to the bev-alc world. This time, it’s Minute Maid Spiked. The Coca-Cola Company’s bev-alc subsidiary Red Tree Beverages is launching a line of multi-serve wine cocktails under the juice brand in spring 2024.
FIFCO USA-owned Seagram’s Escapes is refreshing its brand family in 2024. Seagram’s Escapes Refreshers will roll out in 15 markets next year, the company announced today. The 5% ABV flavored malt beverage (FMB) is sweetened with cane sugar and fruit juice, according to a press release.
Newcomers in non-alc are climbing up the list of Drizly’s top-selling SKUs, illustrating how brands are continuing to find innovative ways to replace drinking occasions.
When Tilden, a 750 ml ready-to-serve mocktail debuted at the start of the year, the founders used flask-sized sample bottles to pitch their new product in sales meetings.
Boston Beer Company executives made “inactionable statement[s] of corporate optimism” about sales of Truly Hard Seltzer during its Q1 and Q2 earnings calls in 2021, negating a lawsuit and subsequent appeal filed by investors who alleged the company misled them about the brand and company’s performance. A panel of three Second Circuit judges upheld the… Read more »
