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Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Finding white space within the beverage-alcohol industry’s fast-growing fourth category of offerings isn’t easy. Leaders from Molson Coors and Rhinegeist’s RGBevs will share their strategies for finding opportunities, building new brand families and crafting partnerships with major brands.
Co-founder and CEO Colin Schilling, CCO Eric Phillips and EVP of marketing Rachel Thomas join the Brewbound team to discuss the cidery’s participation in National Cider Month, as well as its debut at the Great American Beer Festival and a retail activation with Whole Foods.
Non-alcoholic offerings and variety packs were common threads in the 2024 brand plans across the Duvel USA family, which the company’s leadership presented to wholesalers via livestream Thursday. In a very meta pre-recorded video, EVP of sales and marketing Bobby Dykstra hosted a TV watch party for Duvel USA’s leadership team, which consisted of brand… Read more »
Non-alcoholic (NA) craft maker RationAle Brewing has added 70,000 barrels of production capacity via a yet-to-be-named new strategic partnership. The San Diego-based brewery also unveiled refreshed branding and packaging.
Despite non-alc’s momentum, only 26% of the U.S. consumers moderating their alcohol say they are drinking no-alcohol alternatives to their favorite full-strength drinks, citing barriers around taste and lack of availability, according to a recent report from bev-alc data firm IWSR.
As the momentum behind zero-proof drinks shows no signs of abating, leading non-alc retailer Boisson is taking steps to secure its place within the expanding category, bringing on a new CEO and announcing today that has received funding in a $5 million bridge round from Convivialité Ventures, the VC arm of Pernod Ricard, and Connect Ventures.
With tequila and vodka-based RTDs dominating the sales charts, is there room for rum to make a play?
The Brewers Association’s Great American Beer Festival (GABF) kicks off for its 41st edition tonight in Denver at the Colorado Convention Center. For the first time, fest goers will be able to sample cider and hard seltzer along with a dizzying array of craft beer from brewers across the country.
Revolution Brewing is getting into the non-alcoholic (NA) beverage game. The Chicago-based craft brewery has launched Super-Zero sparkling hop water, its first NA offering.
Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
While Athletic Brewing Company continues to record exponential growth for its non-alcoholic (NA) offerings in the U.S., it’s not limiting itself to its home country. The Milford, Connecticut-based craft brewery announced expansion moves today for its business in both the U.K. and Canada.
Bacardi Limited has jumped fully into the mezcal game and acquired Ilegal Mezcal, the company announced today.
Brooklyn Brewery has taken a minority stake in Boulder, Colorado-based non-alcoholic (NA) hop tea maker Hoplark as part of a Series A funding round, the two companies announced today.
Non-alcohol spirits, wine and beer now have a market value exceeding half a billion dollars in off-premise channels, according to a new NIQ report on the category.
