Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Molson Coors Launches Zero-Proof Cocktail

Molson Coors Launches Zero-Proof Cocktail

Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.

Shifting From Subscriptions, Speakeasy Aims to Build Digital Storefront for Premium Spirits

Shifting From Subscriptions, Speakeasy Aims to Build Digital Storefront for Premium Spirits

Remember when the subscription box came onto the scene? It was the early 2010s and, as new meal delivery kits and beauty product subscription boxes started to become the rage, Josh Jacobs, CEO and co-founder of Speakeasy Co, saw an opportunity for craft cocktails to play in the same arenas. But he also wanted a way to sell full-size bottles of craft spirits. Before long, the latter goal became the main target.

Brewbound Live: The Importance of Culture over Strategy with Schilling Cider CEO Colin Schilling

Brewbound Live: The Importance of Culture over Strategy with Schilling Cider CEO Colin Schilling

Compensation requirements, government checks and generational laziness have all been blamed for why many companies are struggling with staffing shortages and the “Great Resignation.” But above all, workplace culture is the biggest factor when it comes to hiring and retaining employees, Schilling Cider CEO Colin Schilling said during Brewbound Live last month in Santa Monica.

Where Will Consumers Drink in 2023? Data Experts Track Channels for Spirits and RTDs

Where Will Consumers Drink in 2023? Data Experts Track Channels for Spirits and RTDs

As we move through the winter holidays and into 2023, beverage alcohol analysts have been weighing in on spirit trends and categories poised to lead in the new year. They’re also tackling questions about where consumers are imbibing and shopping: will economic conditions damper on-premise business? As ready-to-drink cocktails grow, where will brands find successful channels? And how will e-commerce change?

Heritage Distilling Goes Public Post-SPAC Merger, Expands Network of Tribal Distilleries

Heritage Distilling Goes Public Post-SPAC Merger, Expands Network of Tribal Distilleries

Washington-based craft distiller Heritage Distilling announced this week its plans to merge with Better World Acquisition, a special purpose acquisition company (SPAC), to go public in a transaction that has a pro forma enterprise value of over $122 million. If completed, the merger will make Heritage one of the only publicly traded pure-play craft distilleries.