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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Brown-Forman maintained its annual forecast even as it weathers flat whiskey sales and prepares for the impact of tariffs, the company announced in its Q3 FY25 financials release and earnings call.
As President Trump moves forward with tariffs, the spirits industry is bracing for a trade war that could bring price increases and shake up the backbar.
When Adam Spiegel founded Sonoma Distilling Company in 2010, it was the 15th distillery to open in California. Now the Golden State boasts more than 300 distilleries, more than any other state, and Spiegel is embarking on a new chapter aiming to help revitalize what he calls a “broken three-tier system.”
2025 kicked off with cautious optimism for the beer category, but that has been quickly subdued after a disappointing February and Super Bowl performance, according to Bump Williams Consulting’s (BWC) monthly report, citing NIQ off-premise data (total U.S. xAOC + liquor + convenience) through mid-February.
Glancing at the adult non-alc (ANA) section of a store, most drinkers aspiring to moderate for the first time likely won’t find brands they recognize. They might prefer it that way.
In the first installment of 2025, 3 Tier consultants Danelle Kosmal and Devon Hevener share a trio of insights on industry growth, and accompanying downward trends, with NIQ off-premise data through January 25. Hot topics include high ABV beer and beyond, craft beer 6-packs and hard cider.
In a very special crossover episode, BevNET managing editor Martín Caballero joins the Brewbound Podcast to break down the blockbuster Celsius/Alani Nu deal.
After ending fiscal year 2024 (FY24) with single-digit volume declines, Boston Beer is planning to dial in on key innovation items and support its portfolio with increased advertising in 2025.
The first two months of the year have seen a flurry of transactions for brands like Spindrift, RISE Brewing Co. and Aura Bora, but the year’s first big M&A blockbuster arrived late yesterday. As we take in our first impressions of the deal, here are the threads we’re following.
For the past three years, Farthest Star Sake has been taking curious drinkers on flavor expeditions as the only sake brewery and taproom in New England. Founder and head brewer Todd Bellomy shares his journey and his thoughts on the segment in this edition of A Round With – a Brewbound Insider-exclusive Q&A with bev-alc leaders.
Continuing to bolster its adult non-alc (NA) portfolio, Constellation Brands has acquired a minority stake in Hiyo, a functional ready-to-drink tonic, the company announced today.
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.