NIQ: THC Beverages Hit $239M in Mainstream Retail as Half of Adults Interested in Trying
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Jim Koch: Boston Beer ‘Over the Hump’ and Important to Distributors & Retailers; Sun Cruiser Gains; No Twisted Tea Reset
Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Stateside’s Super Lyte Depletes 120K Cases in 5 Weeks, Targets 1.5M This Year
Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
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Pernod Ricard’s Ace Beverage Group Acquires Canadian RTD Nude
Pernod Ricard-owned Corby Spirit and Wine, Canada’s second largest marketer and distributor of spirits and wines, has agreed to purchase RTD brand Nude for $8 million ($11 million CAD).
Zoe’s CBC Picks: Hard Cider, Brand Extensions and Business Smarts
The Craft Brewers Conference (CBC) was the first industry event I ever attended, so I see it as the unofficial start to a new year. It’s also a great pulse check on how the industry – and all the folks you catch up with – have changed and evolved since the last CBC.
Ready Or Not: RTDs Detracting From Spirits’ Growth?
Last week in existential musings on the spirit industry, analysts asked the question: What if growth doesn’t return after destocking is done?
Data: Margarita Reigns; Cocktail Velocity Up 5%
America’s No. 1 cocktail is… still No. 1. The margarita retained a fifth of all cocktail sales on-premise in the last quarter of 2023.
State of Bev-Alc Report: Non-Alc Gaining Share of Sip, Bev-Alc Losing Displays
Fewer displays in beverage-alcohol, notably in premixed cocktails, beer and cider, should be considered a warning sign for suppliers, according to a new report from Circana. The market research firm’s “State of the CPG Beverage Alcohol Industry” report explores factors driving demand and identifies key growth opportunities in the bev-alc market.
NA Retailer Boisson Files for Chapter 11 Bankruptcy, Company ‘Reorganizing’ to Focus on E-Commerce and Wholesale
Adult non-alc retailer Boisson will be restructuring the company under chapter 11 bankruptcy protection, citing financial challenges amidst an “overly aggressive expansion plan” and the “inefficient deployment of capital.”
Bud Light, Hard Seltzer Losses Hit the Beer Category Hard in 2023
The beer industry’s 2023 performance was dragged down by two anchors: The continued decline of the once-meteoric hard seltzer segment and Bud Light’s calamitous losses in the face of a conservative-led boycott, Beer Marketer’s Insights senior editor Christopher Shepard said in his keynote address to the California Craft Beer Summit.
Boisson Closing Retail Stores Amid ‘Restructuring,’ As Non-Alc Industry Looks for Answers
Leading adult non-alc (NA) retailer Boisson is shuttering its retail outlets and “restructuring,” according to the founder of one NA brand that was informed of the news by a former Boisson employee.
Report: Adult Non-Alc Retailer Boisson Rumored to Close
Is leading adult non-alc (NA) retailer Boisson shutting down? According to a Boisson employee the company shared news of its impending closure with staff on Thursday, but has yet to announce it publicly.
Mark Anthony Brands, Lionel Messi Partner to Launch Hydration Drink
Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.
2 Towns Ciderhouse Unleashes a Dark Delight: Imperial Dark Cherry Bad Apple
CORVALLIS, Oregon – 2 Towns Ciderhouse introduces Dark Cherry Bad Apple, an imperial-style cider crafted with Pacific Northwest cherries, meadowfoam honey, and aged on Oregon white oak, boasting a bold 10.5% ABV.
Appellate Court Judges Uphold Jury Decision to Side with Constellation Brands in Hard Seltzer Lawsuit
A panel of judges has upheld a jury decision that Constellation Brands did not violate its sublicense with Anheuser-Busch InBev (A-B) when it introduced Corona Hard Seltzer.
Sazerac to Acquire BuzzBallz RTD Brand
Spirits giant Sazerac announced today plans to acquire Southern Champion’s ready-to-drink (RTD) portfolio, including BuzzBallz, the spherical wine-, spirit- and malt-based cocktail brand.
Deschutes Goes Deeper in NA, Launches Fresh Squeezed NA IPA Nationwide
Deschutes Brewery is betting big on non-alcoholic (NA) beer. The Bend, Oregon-headquartered craft brewery announced today the national launch of Fresh Squeezed NA IPA, an offshoot of its flagship alcoholic IPA offering.