America Cider Association Elects 2 New Members to Board of Directors
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Hard Cider in a Chapter Primed for Growth, But Needs to ‘Claim the Throne’
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
Additional Content
54 Bev-Alc Distributors Urge Congressional Leaders to Tax and Regulate Intoxicating Hemp Similar to Alcohol, Avoid Prohibition
A coalition of 54 beer, wine and spirits distributors are asking U.S. House and Senate leaders to regulate and tax intoxicating hemp products similar to alcoholic beverages, according to a letter sent Wednesday.
Circana Non-Alc Report: ‘Functional’ Drinks Push Consumers’ Soda Spend Above Beer; Michelob Ultra Zero 54% of NA Beer Growth YTD
Consumers are increasingly concerned about “managing health and wellness” and it is “drastically” changing beverage trends across bev-alc and non-alc (NA), according to a new report from Circana and the market research firm’s EVP of BevAl Scott Scanlon.
High Rise Founder Matt Skinner’s National Ambitions for Intoxicating Hemp Beverage Brand
High Rise Beverage co-founder Matt Skinner has built a coastal-themed brand in the Southeast but his ambitions extend across the nation.
Beer Institute Joins Bev-Alc Trade Groups In Call To Ban Intoxicating Hemp Drinks
The Beer Institute (BI), along with other bev-alc trade associations, has joined the call from Congressional members and attorneys general to ban the sale of intoxicating hemp-derived products.
RTDs Keep Climbing, Led By Seasonal Swaps with Beer
Ready-to-drink (RTD) cocktails are now a regular part of drinkers’ routines, with consumption frequency picking up and stealing the most share from beer, especially in the summer.
JuneShine to Rollout Willie’s Remedy+ at National Retailers in 2026; 250k Bottles Sold So Far
After eight months in market, available through direct-to-consumer (DTC) shipping and at live music venues, JuneShine is ready to bring Willie’s Remedy+ and its lineup of THC-infused beverages to retailers.
Wisconsin’s Tattersall Distilling Expands Into THC Beverages
Tattersall Distilling has added its name to a growing list of craft distillers expanding into THC-infused beverages. The Wisconsin-based distiller announced today the launch of Tattersall Functional Beverages, two THC-infused drinks blended with adaptogens and electrolytes.
New Belgium to Test New RTDs, Add Bell’s Two Hearted Stubby Bottle, Take Oberon Light Year-Round
A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.
Press Clips: Atrium Brewing Acquired by 2 Employees; George Clooney’s NA Beer Play; Dispensary’s Cross-Tier Lawsuit
Longtime brewers Spencer Guy and Max Myers have acquired Atrium Brewing (Louisville, Kentucky) from founders Princeton Hurst and Mark Rubenstein, the brewery announced this week. Casamigos co-founders George Clooney, Rande Gerber and Mike Meldman are launching a non-alcoholic (NA) beer in March, according to Page Six.
A-B Investing in NA and Beyond Beer Expansion; ‘Moving Fast to Where Consumers Are’
Anheuser-Busch InBev’s (A-B) business continues to be primarily driven by its core traditional beer brands, but the company believes it can also be a leader in non-alcoholic (NA) and beyond beer, CEO Michel Doukeris shared Thursday during the company’s Q3 earnings call with investors and analysts.
BeerBoard: Volume of Draft and Packaged Beer Decline On-Premise in Q3
Consumers’ on-premise spending may be strong, but volumes of draft beer and packaged goods declined at bars and restaurants during Q3, according to on-premise insights firm BeerBoard. Draft beer volume declined 1.8% between July 1 and September 30 year-over-year (YoY). Cans and bottles fared even worse, dropping 5.1% compared to Q3 2024.
Lester Jones on Beer’s ‘Moneyball’ Play; Carbliss Founders on Their Under-the-Radar Heater
Bars, restaurants and social gathering spaces are beer’s “moneyball” opportunity, National Beer Wholesalers Association VP of analytics and chief economist Lester Jones shares during the latest edition of the Brewbound Podcast. Jones is the first of two interviews this week. Adam and Amanda Kroener, the founders of spirits-based cocktail brand Carbliss, also join this week’s podcast.
A-B’s Cutwater Spirits Up Triple-Digits in Growing Spirits-Based RTD Segment
One constant in beverage-alcohol’s rollercoaster 2025 has been growth in the spirits-based, ready-to-drink (RTD) canned cocktail segment. Spirits and cider sales stayed broadly stable in the two-week period ending October 18, while trends for flavored malt beverages (FMB) and seltzer worsened, according to analysis of NIQ data from Goldman Sachs Equity Research.
Attorneys General Seek Federal Ban of Intoxicating Hemp Products
As major retailers Target, Circle K, Total Wine & More and others add intoxicating hemp beverages to their shelves, attorneys general from 37 states and two U.S. territories are asking Congress to ban the sale of unregulated, intoxicating THC products and “shut down this industry before it metastasizes further.”