Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

JuneShine Acquires Flying Embers in All-Stock Deal

JuneShine Acquires Flying Embers in All-Stock Deal

San Diego-based hard kombucha and canned cocktail (RTD) maker JuneShine will acquire beyond beer brand Flying Embers in an all-stock transaction, the company announced today.

Non-Compete and Trade Secrets Lawsuit Dismissed Against Former Boston Beer Employee

Non-Compete and Trade Secrets Lawsuit Dismissed Against Former Boston Beer Employee

A lawsuit filed by Boston Beer against a former employee alleging that he violated a non-compete agreement by working for a competitor has been dismissed. The complaint was “dismissed with prejudice as to as to all claims against Brian Soudant, without costs and fees and without right of appeal,” according to a document filed February 9 in the Massachusetts Superior Court for Suffolk County.

Snoop Dogg and Dr. Dre Launch Gin & Juice RTD

Snoop Dogg and Dr. Dre Launch Gin & Juice RTD

West Coast rap legends and business moguls Dr. Dre and Snoop Dogg announced they are back at it, but the drop isn’t a new track. Announced today, a ready-to-drink collaboration inspired by the duo’s iconic “Gin & Juice” song is now available across the U.S.

Two Robbers Enters Spirits RTD Game, Launches and Prioritizes Vodka Soda

Two Robbers Enters Spirits RTD Game, Launches and Prioritizes Vodka Soda

If you frequented the Two Robbers’ website or Instagram in the past month, you’d notice a significant change. The website’s homepage now says “Two Robbers Spirits Company” with a “Website Coming Soon!” banner. And the Philadelphia-based hard seltzer company’s Instagram has been completely cleansed, with previous posts deleted and a handful of new photos in their place.

A Round With … Shōjō Brewing Founders Haidar Hachem and Marilyn Orozco

A Round With … Shōjō Brewing Founders Haidar Hachem and Marilyn Orozco

Welcome to Brewbound’s A Round With, a weekly feature that grabs a round with beer industry leaders to discuss business challenges, wins and more. Our second installment features Haidar Hachem and Marilyn “Mari” Orozco, a husband-and-wife duo and the founders of Miami-based Shōjō Brewing.