Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Continuing to bolster its adult non-alc (NA) portfolio, Constellation Brands has acquired a minority stake in Hiyo, a functional ready-to-drink tonic, the company announced today.
Ready-to-drink (RTD) cocktails may be one way through the bourbon glut, according to Bardstown Bourbon president Pete Marino.
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
Actress and singer Hailee Steinfeld is the latest celebrity seeking to make a splash in the crowded ready-to-drink cocktail space, announcing today the launch of Angel Margarita in partnership with Jordi Zindel and Rodrigo Hernandez of Premium Beers Group.
The Distilled Spirits Council of the United States (DISCUS) in its annual economic briefing on Tuesday warned that the declining U.S. spirits market will likely continue to face challenges for the foreseeable future.
Non-alcoholic beer maker Athletic Brewing Company has struck a multi-year sponsorship deal with Live Nation to make its beer available in 117 concert venues and at four major music festivals.
Another major spirits group has blamed geopolitical instability for cutting its sales outlook.
Absolut is expanding both its ready-to-drink (RTD) and ready-to-serve (RTS) cocktail lines, announcing several new flavor additions, including an expansion of its co-branded partnership with cranberry giant Ocean Spray.
While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
For most folks, October is the time to bring old sweaters out of storage, indulge in pumpkin-flavored everything and grab a last-minute Halloween costume. For Schilling Hard Cider, October is its Super Bowl.
Molson Coors Beverage Company is getting in on the mixer set with a new strategic partnership with Fever-Tree, taking an 8.5% minority stake in the business and granting the alcohol giant exclusive U.S. commercialization rights to the premium brand beginning February 1.
FIFCO USA has unveiled several changes coming to its flavored malt beverage (FMB) brand Seagram’s Escapes, including the addition of slim cans and the reformulation of some core flavors.
After years of concern that cannabis and THC products could cut into bev-alc occasions, some of the bev-alc industry is starting to view THC-infused beverages as an opportunity. But not everyone is completely on board.
