Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Hailee Steinfeld Unveils RTD Cocktail Brand Angel Margarita

Hailee Steinfeld Unveils RTD Cocktail Brand Angel Margarita

Actress and singer Hailee Steinfeld is the latest celebrity seeking to make a splash in the crowded ready-to-drink cocktail space, announcing today the launch of Angel Margarita in partnership with Jordi Zindel and Rodrigo Hernandez of Premium Beers Group.

Molson Coors Strikes Strategic Deal with Fever-Tree, Takes 8.5% Stake

Molson Coors Strikes Strategic Deal with Fever-Tree, Takes 8.5% Stake

Molson Coors Beverage Company is getting in on the mixer set with a new strategic partnership with Fever-Tree, taking an 8.5% minority stake in the business and granting the alcohol giant exclusive U.S. commercialization rights to the premium brand beginning February 1.

Tito’s To Move From RNDC to Reyes Beverage Group In California

Tito’s To Move From RNDC to Reyes Beverage Group In California

Leading spirits brand Tito’s Handmade Vodka plans to leave Republic National Distributing Company (RNDC) for Reyes Beverage Group in California. The announcement comes after RNDC filed notice to lay off at least 60 of its staff in the Golden State.