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Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Non-alcoholic (NA) wine, beer and spirits still account for less than 1% of total alcohol category sales – leaving a runway for brands that innovate with popular functional ingredients, according to a new report from market research firm NIQ.
Several producers and a distributor filed an emergency lawsuit in Ohio last week in an effort to block Gov. Mike DeWine’s attempt to abruptly shut down the state’s intoxicating hemp beverage industry.
Chicago’s Half Acre Beer Company and Maplewood Brewery & Distillery have merged into what the brands’ leaders are calling “a long-term commitment to Chicago as a great beverage city.”
JuneShine Brands is shifting production of all its brands to third-party producers, the San Diego-based company announced today.
George Clooney, Rande Gerber and Mike Meldman’s non-alcoholic (NA) beer brand has been among the beer business’ worst-kept secrets. The Casamigos founders teased getting into beer’s fast-growing space last October. However, whispers about their involvement started long before.
Uncle Nearest founders Fawn and Keith Weaver have made their final courtroom arguments to take back ownership of the troubled bourbon company after it defaulted on more than $100 million in loans and went into receivership.
Phusion Projects is exploring a potential sale of its infamous Four Loko brand, which could carry a $400 million value, Reuters reported.
Check out news items were initially reported in the Brewbound Insider Newsletter March 2-4, including headlines from Boston Beer Company, Constellation Brands, NIQ and more.
Brown-Forman and Pabst Brewing Company are ending their production, sales, marketing and distribution partnership for FMBs such as the whiskey brand’s Jack Daniel’s Country Cocktails after five years.
Anheuser-Busch InBev (A-B) has closed its previously announced acquisition of BeatBox Beverages, the companies shared today.
After a judge placed Uncle Nearest Premium Whiskey under receivership for defaulting on nearly $108 million in loans, founder Fawn Weaver continues her courtroom fight to take back the troubled bourbon company.
Private label products saw a banner year in 2025, with spirits ranking as one of the top growing categories. As some distillers aim to take advantage of the opportunity, will brands feel the squeeze?
From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.
Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.
