Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

Additional Content

Reyes Adds Four Roses Bourbon, Japanese Imports as Spirits Book Expands

Reyes Adds Four Roses Bourbon, Japanese Imports as Spirits Book Expands

Reyes Beverage Group (RBG) has scooped up several more major spirit brands in California, with Four Roses Bourbon and Fuji Japanese Whisky the latest to join the total beverage distributor in the leadup to Republic National Distributing (RNDC) exiting the state.

Hiyo Expands National Whole Foods Footprint with New Flavor Drop

Hiyo Expands National Whole Foods Footprint with New Flavor Drop

Hiyo, a non-alc (NA) social tonic infused with adaptogens and nootropics, has extended its national retail partnership with Whole Foods Market with its latest flavor, Pineapple Coconut, the company announced Tuesday.

New Belgium Learns From Focused 2025; Mini Rippers in 25K Outlets; LightStrike Finds C-Store Groove

New Belgium Learns From Focused 2025; Mini Rippers in 25K Outlets; LightStrike Finds C-Store Groove

New Belgium Brewing Company turned down the innovation firehose to a drip – for the most part – to start 2025. Yes, the company did add “Mini Rippers,” 7.5 oz. 8-pack cans of Voodoo Ranger Juice Force and Tropic Force (both 9.5% ABV). And it rolled out LightStrike, a 5% ABV non-carbonated hard refresher line, aimed at Millennials and Generation Z consumers.

Tilray’s Breckenridge Distillery Launches NA Spirits

Tilray’s Breckenridge Distillery Launches NA Spirits

Canadian cannabis giant and U.S. craft beer platform Tilray Brands is at it again. The company’s Colorado-based Breckenridge Distillery announced Thursday the launch of Mock One, a collection of non-alcoholic (NA) spirits.

How Dillon’s is Combatting Gin Naysayers With ‘Bartender Quality’ Canned Craft Cocktails

How Dillon’s is Combatting Gin Naysayers With ‘Bartender Quality’ Canned Craft Cocktails

When Geoff Dillon founded Dillon’s Small Batch Distillers in 2012, he wanted to make whiskey and other bottled craft spirits, inspired by the natural surroundings of the distillery’s backyard in Niagara (Ontario, Canada). Thirteen years later, Dillon’s gin- and vodka-based 5% ABV canned cocktails (RTDs) are what’s leading the way.

European Non-Alc Players UNDONE, Thomas Henry Plan to Disrupt U.S. Market

European Non-Alc Players UNDONE, Thomas Henry Plan to Disrupt U.S. Market

Two of Europe’s popular adult non-alc (ANA) brands – UNDONE, a global pioneer in non-alc aperitifs, wines and spirits, and Thomas Henry, a premium mixer company – have landed on U.S. shores, each with a unique value proposition and a lengthy track record.