NIQ: THC Beverages Hit $239M in Mainstream Retail as Half of Adults Interested in Trying
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
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THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
Gold Bar Whiskey is entering the ready-to-drink (RTD) sphere, and it’s rolling out with the support of Joe Cool himself: Hall of Fame quarterback Joe Montana.
While the two Republican senators from Kentucky square off on how hemp could be regulated in the upcoming Farm Bill and conservative Texas lawmakers relitigate the state’s approach to intoxicating cannabis derivatives, another GOP congressman is laying the early groundwork for legislation to legalize it.
Kendall Jenner’s 818 Tequila has landed additional investment and named a new CEO. The tequila brand’s parent company, Calabasas Beverage Company (CBC), received a strategic investment from the Pérez family, owners of Grupo Solave.
Hold on to your coffee cups. Keurig Dr Pepper is solidifying its position as one of the world’s largest coffee companies on Monday in announcing an $18 billion deal to acquire JDE Peet’s, expected to close early next year.
We chatted with Brianda Gonzalez, founder and CEO of The New Bar, about what’s next, where the hurdles are for ANA, and how ANA brands can take cues from their full-proof counterparts.
Stateside Brands (Philadelphia, Pennsylvania) – the parent company of Surfside, a leading brand in the spirits-based hard tea and lemonade segment – has penned a deal to rebrand Philadelphia’s entertainment hub from Xfinity Live! to Stateside Live!
Moderating alcohol trends – among other challenges – have claimed the life of Spindrift Spiked, the hard seltzer offering from the non-alcoholic (NA) fruited sparkling water maker.
If beverage entrepreneurs somehow thought the THC drink business would be more “chill” than the non-infused side, they might soon learn a hard lesson.
Could Mark Anthony Brands be shuttering its first-ever owned production facility for White Claw, Mike’s Hard Lemonade and Cayman Jack? The future of Mark Anthony Brewing’s production facility in Hillside, New Jersey, is unclear as the company has filed notice that 143 workers will be affected by job cuts this fall.
Ben Weiss, the creator of Bai Tea, has brewed up another attempt at boozy tea.
The adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices down, according to market research firm NIQ.
Cannabis beverage brand Uncle Arnie’s is planning to nearly double its team from 40 to 75 employees after closing a $7.5 million Series A investment round co-led by Mindset Capital and Delta Emerald Ventures.
Want to encourage craft beer drinkers to pick up a craft RTD cocktail? Try offering more beer. Now in its third release, Tip Top Proper Cocktails’ Kindred Spirits Series is a first-of-its-kind RTD brand and brewery collaboration that reimagines classic cocktails through the lens of craft beer.
Uncle Nearest Premium Whiskey will go under the control of a receiver following a lender’s claims that the company was in financial distress, according to a federal judge’s order issued Thursday.