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Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
The non-alcoholic (NA) beer segment failed to grab a significant amount of dollar share in grocery stores in January, according to NIQ data analyzed for Brewbound by Bump Williams Consulting (BWC).
As functional drink brands look for a foothold in the booming alcohol alternatives space, one kava company is trying something new.
New York may allow licensed alcohol retailers to sell THC-infused drinks if a new measure introduced in the State Legislature earlier this week gains passage.
Beverage-alcohol’s health and wellness headwinds are showing signs of dying down in 2026, Bernstein analyst Nadine Sarwat wrote in her February 13 “Weekend Consumer Blast.”
As the distribution tier continues to shrink, what must brewers and bev-alc brands do to protect their routes to market? ArentFox Schiff partner Nichole Shustack and senior associate Isabelle Cunningham joined the Brewbound Podcast to discuss how suppliers can navigate the turbulence that comes with wholesaler consolidation.
In 2025, Jiant told Brewbound that it wanted to be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connected with new and lapsed drinkers in the category.
Surfside, the spirits-based iced tea category leader, is launching four new flavors as the brand continues its rise from a Northeast favorite to national ready-to-drink (RTD) powerhouse.
The future of hemp beverages remains in flux as potential legislative bills circulate on Capitol Hill, but for suppliers and distributors in the space, keeping up with demand has been business as usual. Almost.
The former vice president of human resources at Bardstown Bourbon Company has filed a whistleblower lawsuit alleging discrimination, retaliation and broader workplace misconduct at the prominent Kentucky-based whiskey producer.
Heineken is expanding its non-alcoholic (NA) beer line with two new Heineken 0.0 flavors: Cold Pressed Lime and Nectarine Juniper. The first flavor varieties for the NA beer brand will launch next month in the U.S., Heineken USA CEO Maggie Timoney shared last week.
While some intoxicating hemp brands are positioning themselves as alcohol alternatives, one early adopter of alcohol-free spirits is joining the fray from the opposite direction.
Jack Daniel’s and Coca-Cola are expanding their ready-to-drink (RTD) line with a larger can size, signaling how spirit-based RTDs are searching for incremental growth through convenience retail.
The beverage-alcohol landscape has “radically” changed over the last decade, but small and independent producers – both in beer and hard cider – are primed to take advantage, Brewers Association (BA) president and CEO Bart Watson shared at CiderCon last week in Providence, Rhode Island.
Hard cider was one of three beer segments to record consistent growth in 2025, escaping the declines that plagued most of the category as beverage-alcohol tackled increased supply costs, consumer purchasing shifts and numerous macroeconomic headwinds.
