Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Benchmark Invests in Blake’s Beverage Co.; National Sales and Distribution Partnership Rolling Out

Benchmark Invests in Blake’s Beverage Co.; National Sales and Distribution Partnership Rolling Out

Michigan-based beverage-alcohol platform Benchmark Beverages has taken a minority investment in Blake’s Beverage Co. and the two companies have launched a commercial partnership. Benchmark (Dark Horse, Roak, Brew Detroit, Great America) and Blake’s Beverage Co. (Blake’s Hard Cider, Austin Eastciders, Avid Cider) aim to “accelerate growth and shake up the beyond-beer category with fresh innovation and national scale,” according to a press release.

White Claw’s 4-Pronged Future Focus; Zero Proof Rebrand, ClawTails Launch, Core Nostalgia

White Claw’s 4-Pronged Future Focus; Zero Proof Rebrand, ClawTails Launch, Core Nostalgia

Mark Anthony Brands (MAB) is rolling into summer with a focused plan behind White Claw, which boasts an even more dominant position in the hard seltzer segment. Now in its ninth year, White Claw now holds around 70% share of hard seltzer dollar sales, and a 50% share of “total beverage-alcohol seltzer,” which is primarily White Claw and Gallo’s High Noon, MAB president David Barnett said.

As RNDC Exits California, What’s Next For Suppliers?

As RNDC Exits California, What’s Next For Suppliers?

While former RNDC suppliers plot their next move, what will be the impact of the distributor’s exit on independent spirits and ready-to-drink (RTD) brands in California, and beyond?

With Sales Down, Brown-Forman Aims to Expand Its RTD Reach

With Sales Down, Brown-Forman Aims to Expand Its RTD Reach

Soft consumer spending on bev-alc and tariff uncertainty weighed on whiskey giant Brown-Forman’s fourth quarter fiscal year 2025 earnings and outlook for next year, triggering shares to plunge 15% Thursday morning.

RNDC Rocked By Brown-Forman Exit As Supplier Exodus Continues

RNDC Rocked By Brown-Forman Exit As Supplier Exodus Continues

The country’s second-largest distributor, Republic National Distributing Company (RNDC) has been shedding suppliers at an alarming rate, with another major national loss announced today. Following Brown-Forman’s exit from RNDC in California this month, the whiskey giant will now follow suit in other states.

3 Up 3 Down: NA On the Rise Across Off- and On-Premise; High ABV Losing Steam

3 Up 3 Down: NA On the Rise Across Off- and On-Premise; High ABV Losing Steam

Editor’s Note: 3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available exclusively to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm. In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal analyzes data trends in flavor-forward bev-alc, high ABV offerings, pricing and more.

‘Flavor is Forever,’ Craft’s Resurgence and More Soundbites from BMI’s Spring Conference

‘Flavor is Forever,’ Craft’s Resurgence and More Soundbites from BMI’s Spring Conference

Beverage-alcohol’s embrace of flavor and craft beer’s shifting distribution trends were among spotlighted issues during last week’s Beer Marketer’s Insights Spring Conference in Chicago. Leaders from BeatBox Beverages, Boston Beer Company, Atomic Brands, Columbia Distributing and Anheuser-Busch InBev (A-B) shared where their business and the beer category is heading. Here are a few soundbites from the conference.