Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category

Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category

Athletic Brewing co-founder and CEO Bill Shufelt is “the most excited” he’s felt since founding the dedicated non-alcoholic beer brand. On the latest edition of the Brewbound Podcast, Shufelt shared what’s driving his hyped feeling, with a foundation he and co-founder John Walker laid about a decade ago.

Dogfish Head’s Voice Gets Louder in Music

Dogfish Head’s Voice Gets Louder in Music

Sam Calagione is in a creative groove. The Dogfish Head co-founder is on the verge of releasing a collaboration full-proof whiskey in collaboration with Rolling Stone magazine. He recently wrote a column for the magazine on the 1976 overlap of punk, hip-hop and craft beer. And his 31-year-old craft brewery finished Q1 up, still trucking behind its Grateful Dead collaboration beers and spirits-based canned cocktails.

CiderCon and Craft Brewers Conference to Co-Locate in 2027

CiderCon and Craft Brewers Conference to Co-Locate in 2027

Cidermakers planning their packing lists for CiderCon 2027 will have to invest in some warm-weather clothes, because the event won’t be held in Chicago this upcoming February as initially expected.

Dad Grass Wins BevNET’s New Beverage Showdown 31

Dad Grass Wins BevNET’s New Beverage Showdown 31

Dad Grass was crowned the champion of New Beverage Showdown 31, joining an elite cohort of well-known beverage brands such as Health-Ade and Poppi that have previously claimed victory in the bi-annual pitch competition.

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

After eight years in the business, Hoplark is starting fresh. The Colorado-based hop-infused beverage maker is rolling out a comprehensive visual refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.

Right Coast’s Italian Ice Heats Up at Retail, Kicks off 3rd Summer in 23 States

Right Coast’s Italian Ice Heats Up at Retail, Kicks off 3rd Summer in 23 States

Entering its third summer, Right Coast Spirits’ Italian Ice is riding high. The ready-to-drink (RTD) bottled cocktail more than doubled year-over-year (YoY) during summer 2025, increasing volume 101% compared to summer 2024, Right Coast director of commercial strategy Jon Schwartz told Brewbound.

Uncle Nearest Nears Possible Sale as Receiver Signs Letter of Intent

Uncle Nearest Nears Possible Sale as Receiver Signs Letter of Intent

Uncle Nearest Premium Whiskey is possibly closer to new ownership after its court-appointed receiver announced today he has signed a non-binding letter of intent (LOI) to sell nearly all of the brand’s assets to a confidential buyer.