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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
U.S. Rep. Beth Van Duyne (R-TX) is the latest Republican lawmaker to put forward potential legislation that would stave off the November 12 ban on intoxicating hemp drinks, putting them in a regulatory framework similar to alcohol.
Athletic Brewing co-founder and CEO Bill Shufelt is “the most excited” he’s felt since founding the dedicated non-alcoholic beer brand. On the latest edition of the Brewbound Podcast, Shufelt shared what’s driving his hyped feeling, with a foundation he and co-founder John Walker laid about a decade ago.
Sam Calagione is in a creative groove. The Dogfish Head co-founder is on the verge of releasing a collaboration full-proof whiskey in collaboration with Rolling Stone magazine. He recently wrote a column for the magazine on the 1976 overlap of punk, hip-hop and craft beer. And his 31-year-old craft brewery finished Q1 up, still trucking behind its Grateful Dead collaboration beers and spirits-based canned cocktails.
Cidermakers planning their packing lists for CiderCon 2027 will have to invest in some warm-weather clothes, because the event won’t be held in Chicago this upcoming February as initially expected.
Dad Grass was crowned the champion of New Beverage Showdown 31, joining an elite cohort of well-known beverage brands such as Health-Ade and Poppi that have previously claimed victory in the bi-annual pitch competition.
Day Two of BevNET Live Summer 2026 featured more insights from venture capital investors, entrepreneurs, embracing AI in branding strategies and deep dives into the relaxation and intoxicating hemp drink categories.
BevNET Live NYC 2026 kicked off with several sit-down interviews with entrepreneurs, including several in the low ABV and non-alcoholic beverage categories who discussed the rapidly changing consumer landscape.
A leadership shakeup has happened at Pennsylvania’s New Trail Brewing. Founder and CEO David Hertwig is transitioning “into a more strategic role,” rather than daily operations, while keeping his c-suite title.
After eight years in the business, Hoplark is starting fresh. The Colorado-based hop-infused beverage maker is rolling out a comprehensive visual refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.
JuneShine Brands isn’t stressing about November’s federal ban on hemp-derived THC products, which could wipe out its fast-growing Willie’s Remedy+ brand.
Ready-to-drink canned cocktail brand Carbliss is open to potential acquirers, co-founder Adam Kroener made clear Wednesday at Beer Marketer’s Insights spring meeting. “Everything’s for sale,” Kroener said during a panel conversation that included SpikedAde co-founder and CEO Jason Cohen and Happy Dad co-founder and CEO Sam Shahidi.
Entering its third summer, Right Coast Spirits’ Italian Ice is riding high. The ready-to-drink (RTD) bottled cocktail more than doubled year-over-year (YoY) during summer 2025, increasing volume 101% compared to summer 2024, Right Coast director of commercial strategy Jon Schwartz told Brewbound.
Uncle Nearest Premium Whiskey is possibly closer to new ownership after its court-appointed receiver announced today he has signed a non-binding letter of intent (LOI) to sell nearly all of the brand’s assets to a confidential buyer.