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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Nearly 300 Republic National Distributing Company (RNDC) workers in Illinois are expected to be laid off as the distributor shuts down its operations in the state.
Fresh off its launch into the hard soda set with Spiked Pop, Owl’s Brew is shaking up its approach to the mixer category. The brand’s Functional Non-Alcoholic Mixers launched on Amazon this week, blending fruit juice, tea and botanicals with ingredients like L-theanine and vitamin C.
Four Loko-maker Phusion Projects has licensed some of its brand assets to Chuck It LLC for use on intoxicating hemp beverages.
Hemp industry advocates are celebrating the inclusion of pro-hemp language in a recent White House letter to Congress regarding a supplemental budget request.
The founders who built NÜTRL into Canada’s top vodka soda are putting that playbook to use again, this time with tequila.
Phusion Projects is licensing “brand assets” to another firm that has launched Nine Loko, described as a “flavor first, perception-bending jazzy cannabinoid juice.”
The Zero Proof, a leading adult non-alc beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.
One trend attempting to make a resurgence in 2026, despite a history of receiving flack from industry members: hard soda. Leaders of Spiked Pop, Crooked Pop, Karl Strauss and Bravazzi explain why this time is different.
Brown-Forman and Sazerac are doubling down on ready-to-drink (RTD) with brand extensions and new-to-world brands launching today.
Beverage industry veteran and Bai founder Ben Weiss came to BevNET Live 2026 in New York City earlier this month ready to explain how these consumer shifts led him back into the beverage industry with Crooked Pop, a hard soda built on Osava.
Despite functional ingredients that can get consumers high, BRĒZ is a prime example of a company with lofty growth hopes getting dragged down by the financial realities of scaling efficiently. But they’re working on it.
Ten Ohio intoxicating hemp businesses can resume sales after a federal judge granted a temporary restraining order blocking the state “from taking any criminal, civil, administrative, or regulatory enforcement action” against them through June 29 (so long as they stay within the parameters of the 2018 Farm Bill).
Daizy’s Social Soda founding partner Jill Johnson, Southern Crown Partners Chief Administration Officer Justin Ashby and Diana Eberlein, Chair of the Coalition for Adult Beverage Alternatives spoke at BevNET Live NYC last week to discuss what’s next for intoxicating hemp.
Restaurant owners have thrown their weight behind the hemp beverage debate, asking Congress to enact a two-year delay on an impending Nov. 12 ban on intoxicating hemp usage in food and beverage products.
