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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
A collective of hemp beverage stakeholders and interest groups is attempting to unite the fractured industry under a new bill that could stave off the restrictions set to take effect in November and bring clarity to future regulation.
A new counterclaim filed by the receiver overseeing Uncle Nearest Premium Whiskey case alleges lender Farm Credit Mid-America ignored years of red flags while a rogue CFO falsified financial reports, misappropriated funds for personal purchases and increased the whiskey brand’s credit line from $35 million to $67 million.
The near-complete wind-down of Republic National Distributing Company’s (RNDC) national operations is sending shockwaves through the three-tier system – triggering a wave of transitions and emboldening distributors to delay payments, according to suppliers. Meanwhile, the country’s largest spirits distributor has cut staff.
Two years after appointing dual CEOs, Cleveland, Ohio-based Great Lakes Brewing Company (GLBC) is down to one, following the May departure of Steven Pauwels, who returned to his native Belgium to be closer to family, Crain’s Cleveland Business reported.
Philadelphia-based Top Dog Cocktails is putting $1.3 million behind a new joint venture with St. Croix-based Flamboyant Water to launch a four-flavor rum ready-to-drink (RTD) line across the Caribbean and select U.S. markets this fall.
Cristian Molina built the flavors for Hugo’s Cocktails with the premise that his 20 years of bartending put him more in touch with trends than a focus group.
Plant-based beverage maker Elmhurst 1925 has always been ambitious in its broad approach to innovation, be it through milk alternatives, protein drinks or sour cream. Now, it’s going hard.
The time is right for founders of scaled ready-to-drink (RTD) brands to consider exits with the emergence of a “classic seller’s market,” Arlington Capital Advisors managing director Townsend Ziebold declared earlier this month at the Beer Marketer’s Insights business conference.
Most founders build to scale, but Adam Kost, founder of ready-to-drink brand Dirty Shirley, built to prove. In a saturated market, Dirty Shirley was structured from day one as a market-validation project that was lean, disciplined, design-led and deliberately positioned for an early strategic exit – which it got.