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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Hemp beverages may have earned a temporary reprieve from upcoming federal restrictions after the U.S. Senate passed a continuing budget resolution over the weekend that extends the deadline until December 11.
Vodka’s buyer base is aging and drinking less, but new formats can serve as recruitment tools, according to a new report from NIQ.
Months after Brown-Forman’s board rejected Sazerac’s $15 billion buyout proposal, Sazerac has taken a renewed bid directly to shareholders.
Lollapalooza has added a new starring act: THC drinks.
U.S. Congressman Andy Barr (R-KY) introduced a long-awaited hemp legalization bill today, seeking to create a comprehensive regulatory framework for hemp-derived consumer products ahead of the looming November ban.
There’s been a plot twist in the closure of Bauhaus Brew Labs (Minneapolis, Minnesota) – it’s off. ABV Technology has acquired the brewery, a longtime partner of the business, and will reopen it later this summer.
Adult Non-Alc (ANA) has entered the chat at Tales of The Cocktail, the bar industry’s biggest event, taking place in New Orleans this week.
The margarita’s grip on cocktail menus is loosening as drinkers, particularly younger ones, have begun to diversify their cocktail choices. After a long reign at the top, challenges to the margarita have emerged: value velocity fell 16% year-over-year (YoY) in Q4 2025 according to a new report from NIQ.
Despite a looming regulatory ban, hemp beverages are booming. The category grew 133% year-over-year between 2024 and 2025, according to a new report by the Hemp Beverage Alliance.
Want to unleash faster growth in adult non-alcoholic drinks? Get ready to break some rules, says Jill Sites, who recently concluded a stint as EVP of sales at non-alc brand The Pathfinder.
The country’s second-largest grocery retail chain is reportedly moving into hemp THC drinks.
Hard cider has continued to post year-over-year (YoY) growth this year despite bev-alc’s Q2 slowdown, as both regional and national brands have found gains, according to new data from 3 Tier Beverages.
Best Day Brewing founder and CEO Tate Huffard believes the modern non-alcoholic (NA) beer movement is now in its second wave – one characterized by “belonging.”
Joel Gott Wines, a powerhouse producer of entry-level supermarket staples, is tapping ready-to-drink (RTD) and functional trends with a new release launched today.
