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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
If there’s ever a good place to make a pitch that a drinks brand is about hedonism, it would be at Tales of The Cocktail, the U.S. bar industry’s biggest event, which took place in New Orleans last month. What’s surprising is that the pitch came from a non-alc brand.
Lawson’s Finest Liquids started exploring the creation of a non-alcoholic (NA) beer five years ago, as the boom of craft NAs kicked off in response to consumers’ increased interest in bev-alc moderation following the COVID-19 pandemic.
Congress is getting more serious about finding a regulatory solution for the hemp beverage market, with two U.S. representatives filing a new bill today aimed at establishing a proper framework to allow brands to stay legal.
While beverage makers are in a race against time to preserve legal standing for intoxicating hemp products, a majority of state Attorneys General are urging Congress to stand firm on the upcoming November ban.
Suntory Global Spirits-owned -196 is leaning on immersive cultural experiences to build on the success of its Japanese canned chu-hi cocktail in the U.S.
Check out news items initially reported in the Brewbound Insider Newsletter August 6-7, including headlines from A-B, Tilray Brands, Departed Soles and more.
How can a new brand make a splash in the increasingly crowded ready-to-drink waters? A winning combination of differentiated flavors, artistic packaging and a willingness to work the market day in and day out. That’s what has been working for Lake Hour, according to CEO Michelle Ivey, this week’s featured guest.
Republic National Distributing Company (RNDC) filed for Chapter 11 bankruptcy in July, closing out a slow-motion collapse that has reshaped bev-alc’s distribution tier and emboldened new total beverage power players.
Cannabis beverage maker Uncle Arnie’s has raised a fresh $2 million on top of a round led by previous investors Mindset Capital and the investment office of Harry Rubin, the founding partner of Boston Beer Company.
Cann is bringing out a big name this summer, as investor and NBA Hall of Famer Dwyane Wade has collaborated with the cannabis beverage maker on a new golf-inspired release.
Minute Maid Spiked is adding Vodka Lemonade Iced Tea to its lineup, marking the brand’s first entry into the hard iced tea set. The launch also lands as the brand’s first release since Sazerac took over distribution in partnership with Coca-Cola’s newly restructured “firewalled, wholly owned” bev-alc subsidiary, Red Tree Beverages.
Flavored alcohol’s command over industry conversations and innovation launches in the past 5+ years would lead many to assume the category now makes up a notable share of leading bev-alc companies’ portfolios.
Hemp beverages may have earned a temporary reprieve from upcoming federal restrictions after the U.S. Senate passed a continuing budget resolution over the weekend that extends the deadline until December 11.
Vodka’s buyer base is aging and drinking less, but new formats can serve as recruitment tools, according to a new report from NIQ.
