BWC: Flavor at the Forefront of Beer Category Growth; Imports and FMBs Adding the Most Dollar Sales

BWC: Flavor at the Forefront of Beer Category Growth; Imports and FMBs Adding the Most Dollar Sales

Flavor-forward innovations are driving beer category growth and this trend is accelerating, according to the most recent report from Bump Williams Consulting (BWC). Of the top 25 growth brands at total U.S. off-premise outlets year-to-date (YTD) through June 15, 13 were “flavor-centric” or ready-to-drink (RTD) offerings, BWC founder Bump Williams noted, citing data from market research firm NIQ.

Yuengling and Molson Coors JV Swap Territories

Yuengling and Molson Coors JV Swap Territories

D.G Yuengling and Son (DGY) has agreed to swap territories with its joint venture with Molson Coors (TYC). In a letter to distributor partners last week, chief administrative officer Wendy Yuengling wrote that the brewery would trade its Louisiana, Arkansas and Mississippi territories to the JV for the yet-to-be-opened market in Michigan.