From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.

The CHEERS Act is back for another round in Congress. The bipartisan legislation would provide a tax incentive to bars, restaurants and entertainment venues to invest in energy-efficient draft systems.

Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.

Boston Beer Company has closed out another year in a state of contraction, according to fiscal year 2025 (FY25) data shared today by the company.

805 is heading to the Land of 10,000 Lakes. Firestone Walker has launched the 805 portfolio – including flagship 805 Blonde, 805 Cerveza and 8ZERO5 non-alcoholic (NA) – in Minnesota via Johnson Brothers-owned Artisan Beer Company, the Duvel Moortgat-owned brewery announced.

Consumers were in the mood to celebrate love – or rather, to celebrate bev-alc – this Valentine’s Day.

Drake’s Brewing and Figueroa Mountain Brewing have formed a joint venture known as West Coast Craft, the companies announced last week.

The non-alcoholic (NA) beer segment failed to grab a significant amount of dollar share in grocery stores in January, according to NIQ data analyzed for Brewbound by Bump Williams Consulting (BWC).

Sparkling water fans are bracing themselves for a prolonged drought after The Coca-Cola Company confirmed that Topo Chico mineral water is temporarily unavailable in the United States due to production issues at the source in Monterrey, Mexico.

As functional drink brands look for a foothold in the booming alcohol alternatives space, one kava company is trying something new.

Well, once again the beer biz never misses an opportunity to miss an opportunity. While there may be 3 kinds of medals on the podiums at the Winter Olympics, it seems there’s only … one beer brand for sale in the main arena over in Cortina, Italy.

Following the U.S. Supreme Court’s ruling Friday to strike down President Donald Trump’s implementation of tariffs on imported goods, the president said he would invoke an additional 10% global tariff and bumped that figure up to 15% on Saturday. 

New York may allow licensed alcohol retailers to sell THC-infused drinks if a new measure introduced in the State Legislature earlier this week gains passage.

Hawaii lawmakers are considering a bill that would charge a liquor tax based on ABV rather than bev-alc category.