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Crystal Light Vodka Refreshers are rolling out to 10 states this month. A collaboration between Kraft Heinz and Harpoon maker Barrel One Collective, the 3.8% ABV vodka-based seltzer has 77 calories per 12 oz. serving, making it “the lowest-calorie ready-to-drink [RTD] cocktail on the market,” according to a press release.
Dollar sales of craft beer declined -4.2%, to more than $596.2 million, year-to-date (YTD) through February 23 in off-premise retailers tracked by market research firm Circana.
Ya gotta love when the CPG industry listens to the demands of the people, and finally cuts out the middleman to make all of our lives that much easier and more fulfilling. Yes, Zoe’s darty crowd will no longer have to mix their CRYSTAL LIGHT and vodka themselves, as the KRAFT HEINZ people have indeed read all of your letters (Zoe, please tell Donny to cool it on the postcards), and finally giving us 3.8% ABV Crystal Light Vodka Refreshers!
The National Black Brewers Association (NB2A) has named two additional board members, in addition to board president Jon Renthrope. Funkytown Brewery co-founder and CEO Rich Bloomfield and Vine Street Brewing co-owner and business development manager Annie McGinnis were named to the board as treasurer and secretary, respectively.
📉 January 2025 Shipments -8.7% YoY; 🫧 Jiant Wants to be Hard Tea’s Olipop; 🌑 Blue Moon Denver Brewpub to Close; 🍹 A Round With Austin Cocktails Founders; 📰 WellBeing Deal; Saugatuck Closures;🥉 Circana: 3 of 10 Segments Post Growth; 🚫 ‘You Can’t Fucking Make Beer Legally in DE’; 🖐️ Constellation’s Rule of Five Hard Punch
Sisterhood is powerful, especially for Kelly Gasnik and Jill Burns, founders of Austin Cocktails. The sisters started the spirits-based ready-to-drink cocktail brand in 2012, helping to spearhead the current wave of canned cocktails.
Domestic beer shipments are off to a rough start in 2025. U.S. beer shipments declined -8.7% year-over-year (YoY) in January 2025, as brewers shipped 10.55 million barrels, according to estimates of domestic tax paid shipments from the Alcohol and Tobacco Tax and Trade Bureau (TTB), shared by the Beer Institute (BI). The decline amounted to more than 1 million fewer barrels being shipped YoY.
The hard tea segment operates similarly to soda, with one or two leading national players, and a handful of regional winners. With that analogy, and Boston Beer Company’s Twisted Tea equating to a Coke or Pepsi, California-based hard tea maker Jiant believes it can be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connects with new and lapsed consumers.
None of beer’s various headwinds – including Tuesday’s tariffs announcement – seemed to dampen Constellation Brands’ spirits this week in Orlando, Florida, during the beer giant’s annual Gold Network Summit with distributor partners.
Brown-Forman maintained its annual forecast even as it weathers flat whiskey sales and prepares for the impact of tariffs, the company announced in its Q3 FY25 financials release and earnings call.
World Brewing Alliance CEO Justin Kissinger dishes on the global beer market, non-alcoholic beer trends, the rise of West African ancient grain fonio and emerging markets. In addition, Kissinger dives into the dietary guidelines that are under review and may be revised. He also shares his favorite places in the world to drink beer.